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| Creative Tours |
A Passion for Local Tourism and Authentic Experiences
Jamie and Carly bring a wealth of experience to Creative Tours, with over 15 years in the tourism, travel, and food & beverage industries. Their background includes high-end superyacht services and luxury travel in Europe and the South Pacific, giving them a deep appreciation for premium hospitality and authentic, locally driven experiences.
Jamie’s passion for regional produce runs deep—having grown up on the French canals where his family operated restaurant and vineyard tours from their 30-metre canal barge, he developed a lifelong love for food, wine, and small-scale artisanal producers. Fluent in English, French, and Spanish, he has worked extensively with family-run wineries, breweries, and distilleries, making him the perfect custodian for Creative Tours’ next phase.
“We are incredibly excited to take on this amazing business and continue its mission of connecting people with the incredible producers, chefs, and brewers who make the Sunshine Coast such a special destination,” said Jamie Marshall.
“Creative Tours has built a stellar reputation, and we look forward to enhancing the experience while staying true to its core values—local connections, exclusive behind-the-scenes access, and, most importantly, great food and drink.”
A Smooth Transition and a Bright Future
Founded in 2016 by Josh Donohoe, One of the Sunshine Coast’s most celebrated tourism operators, Creative Tours, is embarking on an exciting new chapter as it transitions to new ownership. After years of delivering exceptional food and drink experiences, the award-winning tour company is set to continue its legacy under the leadership of Jamie Marshall and Carly Wilkinson, two passionate advocates for small business and local tourism.
A Passion for Local Tourism and Authentic Experiences
Jamie and Carly bring a wealth of experience to Creative Tours, with over 15 years in the tourism, travel, and food & beverage industries. Their background includes high-end superyacht services and luxury travel in Europe and the South Pacific, giving them a deep appreciation for premium hospitality and authentic, locally driven experiences.
Jamie’s passion for regional produce runs deep—having grown up on the French canals where his family operated restaurant and vineyard tours from their 30-metre canal barge, he developed a lifelong love for food, wine, and small-scale artisanal producers. Fluent in English, French, and Spanish, he has worked extensively with family-run wineries, breweries, and distilleries, making him the perfect custodian for Creative Tours’ next phase.
“We are incredibly excited to take on this amazing business and continue its mission of connecting people with the incredible producers, chefs, and brewers who make the Sunshine Coast such a special destination,” said Jamie Marshall.
“Creative Tours has built a stellar reputation, and we look forward to enhancing the experience while staying true to its core values—local connections, exclusive behind-the-scenes access, and, most importantly, great food and drink.”
A Smooth Transition and a Bright Future
Founded in 2016 by Josh Donohoe, Creative Tours has become a leader in Sunshine Coast tourism, curating unique experiences that showcase the region’s best food and drink producers. The company has built strong industry partnerships with groups like the Food Agribusiness Network and local venues such as Sunshine & Sons Distillery, Your Mates Brewing, Falls Farm, and Mapleton Public House, offering guests exclusive access to the region’s vibrant culinary scene.
Outgoing owner Josh Donohoe has played a pivotal role in the company’s growth and success, earning industry recognition and building a loyal following. While stepping away from ownership, he will remain involved in the local tourism industry, ensuring his expertise and passion continue to contribute to the Sunshine Coast visitor economy.
"It’s been an incredible journey growing Creative Tours into what it is today. I’m so proud of the experiences we’ve been able to create and the local partnerships we’ve built along the way," said Josh Donohoe.
"I’m excited to see the new owners take the business to the next level with fresh energy and ideas. This isn’t goodbye—just the start of a new chapter for all of us."
Continuing to Champion Local Experiences
Under its new leadership, Creative Tours will continue to offer premium food and beverage experiences across the Sunshine Coast, with exciting new developments on the horizon. Guests can expect the same high-quality, immersive tours, along with fresh innovations—including a new tour launching as part of the upcoming GourMAY event in the Mary Valley.
From corporate groups and special celebrations to visitors looking for an authentic taste of the Sunshine Coast, Creative Tours remains the premier choice for food lovers eager to sip, taste, and explore the best of the region.
For more information, visit Creative Tours and discover your next unforgettable Sunshine Coast adventure. has become a leader in Sunshine Coast tourism, curating unique experiences that showcase the region’s best food and drink producers. The company has built strong industry partnerships with groups like the Food Agribusiness Network and local venues such as Sunshine & Sons Distillery, Your Mates Brewing, Falls Farm, and Mapleton Public House, offering guests exclusive access to the region’s vibrant culinary scene.
Outgoing owner Josh Donohoe has played a pivotal role in the company’s growth and success, earning industry recognition and building a loyal following. While stepping away from ownership, he will remain involved in the local tourism industry, ensuring his expertise and passion continue to contribute to the Sunshine Coast visitor economy.
"It’s been an incredible journey growing Creative Tours into what it is today. I’m so proud of the experiences we’ve been able to create and the local partnerships we’ve built along the way," said Josh Donohoe.
"I’m excited to see the new owners take the business to the next level with fresh energy and ideas. This isn’t goodbye—just the start of a new chapter for all of us."
Continuing to Champion Local Experiences
Under its new leadership, Creative Tours will continue to offer premium food and beverage experiences across the Sunshine Coast, with exciting new developments on the horizon. Guests can expect the same high-quality, immersive tours, along with fresh innovations—including a new tour launching as part of the upcoming GourMAY event in the Mary Valley.
From corporate groups and special celebrations to visitors looking for an authentic taste of the Sunshine Coast, Creative Tours remains the premier choice for food lovers eager to sip, taste, and explore the best of the region.
For more information, visit Creative Tours and discover your next unforgettable Sunshine Coast adventure.
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