This year we have joined the group known as “empty nesters”.
All our children have now left home to go away to study at university. We are
now part of the over 55s market that contains the segment of empty nesters.
When it comes to domestic travel behaviour, we and other empty nesters can enjoy
our freedom of being able to travel by ourselves again. However, for us we
still like to go on holidays with our adult single children.
Other “empty nesters” enjoy the occasional trip with
grandchildren. They like getting out there whilst they are still young and
active and they are taking advantage of all the opportunities that may not have
been available when they were younger.
This market has a big appetite for travel and a disposable
income that they look forward to spending. They like to travel with a little bit
of style, but not breaking the budget. Empty nesters like to travel with people
like themselves, who are active and without the kids. If they are single again
they are looking for opportunities to travel in groups with others like themselves.
Younger empty nesters are enjoying digital technology,
whereas older empty nesters may be more disengaged from the digital world and
appreciate alternative options. Older retirees are more concerned with super
and how they will fund their travel and retirement.
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