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| Simon Cooper |
Marriott International unveiled yesterday its Li Yu welcome
program that features a suite of amenities and services tailor-made for
Chinese outbound travellers.
Li Yu, which means “serve with courtesy” in Mandarin, will
be rolled out across all JW Marriott, Renaissance, Marriott and Courtyard
hotels in Asia by early next year, as well as
select international hotels in key gateway cities.
“Chinese travellers are visiting international markets in
record numbers, and China
will be the largest source of outbound travellers worldwide in the coming
years,” said Simon Cooper, president & managing director, Marriott
International, Asia.
“We want our Chinese guests to know that they will be well
taken care of and welcomed at our hotels in key gateway cities globally,” he
added.
Marriott's Li Yu hospitality experience kicks off the
moment a Chinese customer makes a booking – guests will receive their
reservation confirmation letter or email in Mandarin.
Upon arrival at the hotel, a Mandarin-speaking hotel
associate will greet the guests, and assign auspicious room and
floor numbers containing the numerals “6” or “8”.
With regards to in-room amenities, a variety of Chinese
programs will be featured on television, and guests will have a choice of
Chinese-language newspapers. Chinese tea will be provided as a complimentary
beverage selection, while Chinese cuisine will be featured extensively in
restaurants and on in-room dining menus.
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