Friday, 20 July 2012

Brisbane Blooms with Short-Break Appeal


Brisbane
Brisbane is fast becoming a short-break destination of choice with more visitors pulling up stumps to enjoy the sights of Queensland's capital.

New figures from the National Visitor Survey released in June, show the number of short-break visitors to Brisbane (those travelling for a period of one to three nights) increased four per cent over the past three years, with 3.4 million visitors in the year to March 2012.

Tourism Queensland CEO Anthony Hayes said that with five headlining cultural events and a line-up of new tourism attractions, the appeal of a Brisbane short break remains strong.

"Five blockbuster events are set to open in the next few weeks including the Australian premiere of Cirque du Soleil's new production Ovo as well as Portrait of Spain: Masterpieces from the Prado, showing exclusively at Queensland Art Gallery," Mr Hayes said.

"On top of that, this week marks the start of the inaugural delectable festival, showcasing the best of Queensland produce."

Brisbane
Other exclusive-to-Brisbane events include Mummy: Secrets of the Tomb and the Hamburg QPAC International Series.

In addition to the volley of world-class events, Brisbane has also expanded its tourism attractions in the past few years with a strong focus on outdoor adventure activities and food.

"Years ago Brisbane was seen more as a gateway city, now it's the perfect destination for a quick getaway or long weekend.

"New attractions mean you can join a 'Paddle and Prawns' night on the Brisbane River, climb up or abseil down the Story Bridge, or take your taste buds on a trip to any number of burgeoning eat streets."

Mr Hayes said marketing exclusive events and exhibitions and packaging them with flights and accommodation had been one of the strategies used to lure more visitors to Brisbane.

"The aim has always been to develop Brisbane's reputation as a cultural hub; profiling the city's diverse attractions, events, accommodation and entertainment experiences," he said.

Brisbane
"Tourism Queensland's 2011 48 Hours 48 Hot Spots successfully promoted Brisbane as an appealing short-break destination, reaching more than one million people and attracting more than 59,000 unique visitors to the campaign website.

To plan your next Brisbane short break visit: www.queenslandholidays.com.au/Brisbane

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