Now there's no excuse not to head out of the city and make
tracks to the country, coast, mountains or the outback for a holiday, with NSW
Premier Barry O'Farrell and Minister for Tourism and Major Events George Souris
announcing today that $1 million in regional accommodation vouchers are up for
grabs for Sydneysiders.
L-R: NSW Premier Barry O'Farrell, Destination NSW CEO Sandra Chipchase, NSW Tourism and Major Events Minister George Souris at the launch at Westfield Bondi Junction |
The accommodation promotion underpins the unique tourism
campaign rolling out across the state, Destination NSW's 'Make Some Our Time'
campaign, which kicks off officially on 18 July and will run for four weeks
until 12 August in eight Westfield
centres across NSW.
In an Australian tourism first, the campaign will also use
augmented reality technology which will enable shoppers to 'interact' with NSW
native wildlife and inspire them to go and see the real thing.
Mr O'Farrell said, "NSW features the most diverse
regional areas of any state in Australia:
panoramic outback settings, magnificent World Heritage-listed rainforests,
stunning beaches, a winter wonderland in the Snowy Mountains
and exceptional wine regions. We want more people to take advantage of all of
this."
Mr Souris noted, when launching the Destination NSW's 'Make
Some Our Time' campaign today in Sydney, that it will be the largest campaign
of its type to be seen in NSW and is set to drive tourism into every regional
and rural corner of the state.
"Time-poor Sydneysiders are the biggest takers of short
breaks - this innovative promotion will help them take advantage of the
millions of destinations NSW has for the perfect break. We all know we are
meant to recharge our batteries every now and again, and we always remember how
good we felt when we did. This campaign makes it easy for people to do this,"
Mr Souris said.
Destination NSW CEO Sandra Chipchase agreed that this was
the biggest and most innovative, integrated campaign ever to drive visitation
to NSW's regional areas, tackling head-on the issue of the perceived cost of
accommodation being a barrier when people are considering a short break.
During the four-week campaign period, Destination NSW will
give away $1 million in accommodation vouchers in eight Westfield
centres in NSW (Bondi Junction, Parramatta,
Miranda, Chatswood, Penrith, Eastgardens, Burwood and Sydney). For shoppers who
spend $30 in any participating retailer in-centre, they will receive a scratch
card that could see them win $200 off any regional accommodation booking over
$400.
Westfield Group Managing Director, Australia, USA
and NZ, Robert Jordan said with so many Sydneysiders visiting a Westfield each day, it
was a perfect match to give something back to shoppers and encourage them to
visit regional NSW.
"Everyone deserves a break and it's wonderful that we
can offer our shoppers the chance to visit one of the many beautiful regional
areas in NSW", Mr Jordan
said.
To redeem their voucher consumers will just need to log onto www.visitnsw.com and pick from one of the approximately 650 accommodation providers across NSW covering the Blue Mountains, South and North Coasts, Country NSW, Outback NSW, Hunter, Lord Howe Island and Snowy Mountains.
The ground-breaking augmented reality activation will be
showcased at Westfield Bondi Junction, Parramatta, Miranda and Chatswood,
giving shoppers the chance to spend time getting to know the 'locals' including
pelicans, dolphins, whales and kangaroos.
NSW Tourism and Major Events Minister George Souris |
The campaign will run from 18 July to 12 August with travel
available up until 30 November 2012. For more information go to www.visitnsw.com or www.facebook.com/visitnsw .
The augmented reality activation is at Westfield Bondi
Junction, Parramatta,
Miranda and Chatswood from Thursday through Sunday starting on Thursday 19
July, and running each week for four weeks.
Augmented reality activation schedule (times differ at each
centre):
Week 1: Thursday, 19 July to Sunday, 22 July
Week 2: Thursday, 26 July to Sunday, 29 July
Week 3: Thursday, 2 August to Sunday, 5 Aug
Week 4: Thursday, 9 August to Sunday, 12 Aug
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