Malaysia Develops Tourist Attractions

 

Desaru

Malaysia will develop its hotels and attractions portfolio across the country, focusing on the Desaru Coast Integrated Tourism Destination that will include upscale resorts, golf courses and theme parks.

The revamped Desaru will target Malaysian families as well as from Singapore, the Middle East, South Korea and China.

The Desaru Coast A 30-minute ferry ride away from Singapore,

Desaru

The Desaru Coast Integrated Tourism Destination is planned to open in 2014. It will feature a marine life park offering dolphin encounters, a water theme park, a golf club with 18-hole and 27-hole courses designed by Vijay Singh and Ernie Els, a Riverwalk Dining & Retail Village, and hotels including Aman Country Club and Villas, Sheraton Desaru Resort and a five-star resort. There will also be 5,000m2 of exhibition and conference space, including a 1,000-pax hall and four breakout rooms.

Johor’s Lego-land Malaysia

The development is by two wholly-owned subsidiaries of Khazanah, Destination Resorts and Themed Attractions Malaysia

Eliena Ahmad Gaman, director, corporate strategy, Destination Resorts, said: “It’s a repositioning for Desaru, which has been sleeping and under-managed for some time. We realised a fresh coat of paint wouldn’t be enough, so we decided to alter the product mix and add new accommodation options.”

KidZania Kuala Lumpur

Raja Zafura Raja Zain, senior vice president marketing, sales & communications, Themed Attractions Malaysia, added that the goal was “to create a reason for families to spend extra days in the country”.

Besides Desaru, family-friendly theme parks and attractions such as KidZania Kuala Lumpur, as well as Johor’s Lego-land Malaysia and Puteri Harbour Indoor Entertainment Theme Park have either opened or are scheduled to open this year. Another integrated cultural attraction will also be launched in the capital in 2014.