The Singapore Tourism Board (STB) is now considering how to
distribute its S$905 million (US$716 million) industry development funding
over the next five years.
The large budget forms the second tranche of the Tourism Development
Fund, which was established in 2005 with S$2 billion to support targets set for
2015.
Two-thirds of the fund injection, or S$640 million, will be used to establish new tourism ventures and projects, while the rest will be put towards supporting tourism-related education and skill-upgrading
initiatives.
Key segments earmarked by STB for advancement include cruise
tourism, the arts and entertainment sector, and the cultivation of the travel
consultant industry as a key enabler for overall tourism development.
Singapore |
When asked how STB would attempt to establish closer ties
with local inbound operators the bureau’s chief executive, Aw Kah Peng, said that
consultative meetings with different segments of the trade were already taking
place on a daily basis.
The Singapore Tourism Board (STB) |
CTC Travel’s vice president of channel distribution, Sylvia
Tan said “Over the past year, we've had
several meetings with STB. They have been working heavily on the ground,
feeding us marketing insights that we've assimilated into our business
strategy. STB is making a step in the right direction, and now it is
up to the industry, and how receptive we are to new ideas to develop innovative
products.”
No comments:
Post a Comment