Sunday 18 March 2012

Emirates and Trailfinders Promote Sydney


Sydney
Destination NSW is currently running a campaign for Sydney in the United Kingdom in partnership with Emirates and Trailfinders. The campaign is targeting adults aged 50-59 living in the UK. The UK is now the third largest source market for international visitors to NSW with 331,000 Brits visiting the State last year. Trailfinders is the UK’s largest retail agency with 24 travel centres across the UK.

Sydney
The campaign includes national and regional press advertising in publications such as the Daily Mail, Sunday Times and Manchester Evening News and online banners on selected websites such as Gardener’s World and Radio Times. A dedicated campaign page has been placed on the Trailfinders website. Promotions are running across the Trailfinders in-house distribution channels including its e-newsletter which is sent to a database of 950,000.

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