New Tourist Campaign for Egypt

Mounir Fakhry Abdel Nour

Now that it seems that the civil strife in Egypt is now over, it is going all out to once again promote Egypt as an attractive tourist destination. A new campaign, named “We're Egypt”, has been adopted to help promote Egypt as country that is a safe and welcoming destination for international tourists

The campaign depicts locals enjoying themselves in their own country, thereby sending a message to inspire travelers to spend their holidays in Egypt.

EgyptAir

Mounir Fakhry Abdel Nour, Egyptian Minister of Tourism, said: “The main issue for Egyptian tourism today is the perception of security in the country.”

Egypt is aiming to double international arrivals to 30 million by 2017, compared to 14.8 million last year and 20 million in 2010, according to Abdel Nour.

He said: “Europe will continue to be our top source market, but growth will come from China, India and South Korea, among others. We will also diversify our products by promoting religious and cultural attractions and ecotourism.”

Egypt

To meet arrival targets, the Egyptian Tourist Authority will intensify its partnerships with tour operators and airlines through organising fam trips, co-funded marketing activities and above-the-line advertising campaigns.

An online training course for travel consultants selling Egypt is being planned, as well as more activities through travel expert networks and associations.

EgyptAir is also attempting to restore direct air connections from Japan, China and India to Cairo.