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Friday, 9 March 2012
Unbeatable Thailand, Unparalleled Opportunities
A major campaign to enhance Thailand’s image as one of
Asia’s key investment and tourist destinations has been launched by The Office
of the Board of Investment (BOI).
The campaign “Unbeatable Thailand, Unparalleled
Opportunities” was launched during the official working visit to Japan by Prime
Minister Yingluck Shinawatra from 6 to 9 March 2012.
For the first time in Thailand’s recent history, the
campaign has brought out one of the country’s renowned symbols “Thai Fighting
Spirit of Muay Thai,” to express the indomitable spirit of Thais and their
ability to overcome all challenges.
Industry Minister M.R. Pongsvas Svasti explained that that
key message BOI wanted to convey to investors was that the fighting spirit is
embedded in the DNA of all Thais. The campaign emphasizes not only the strong
spirit of the Thai people and Thailand, but also the country’s incomparable key
strengths, such as its strategic location, world-class infrastructure,
cost-effective workforce, strong economic fundamentals, and diverse resources.
He pointed out that these key strengths are evident and make Thailand an
unbeatable investment destination that offers unparalleled opportunities in trade
BOI Secretary General Atchaka Sibunruang stated that the new
campaign was launched on an international scale for the first time in Japan, as
well. She said that BOI had received a positive response from Japanese
investors participating in its seminar under the campaign, both in Tokyo and
After Japan, BOI will organize more road shows in other
countries, such as the Republic of Korea and China. These road shows will be
headed by Prime Minister Yingluck and they will demonstrate Thailand’s firm
commitment to further strengthening relations with those countries and ensuring
investor confidence in Thailand.
BOI earlier met members of the Joint Foreign Chambers of
Commerce in Thailand to share with them the most recent policies and actions
taken by the Government to boost investor confidence. For instance, immediate
measures have been introduced to help mitigate natural disaster impacts on
businesses and bring them quick recovery.
In January 2012 alone, BOI received 80 applications from
foreign investors for BOI promotional privileges. These applications, worth 25
billion baht in value, represent an increase of 19.4 percent over the same
period of 2011. Japan remains the largest group of foreign investors in
Thailand, followed by the United States, Switzerland, and Singapore.