Small Luxury Hotels of the World will open an office in Shanghai in the next few months as part of efforts to
boost the hotel consortium’s presence in China.
Efforts to tap the China
market include appointing Weber Shandwick as its public relations agency in China, in this year’s International Luxury
Travel Market Asia in Shanghai and participating
China Outbound Travel and Tourism Market in Beijing.
A number of roadshows in major urban centres including Shanghai, Hong Kong and Beijing have also been scheduled.
Shanghai |
On the other hand, the group’s Chinese clientele head mostly
to European destinations such as Paris, Rome, Milan and London, with the majority
choosing to embark on multi-city itineraries.
“China is
one of the largest and fastest growing markets for us here in Asia,”
said Chan, who expects SLH bookings for the Asia-Pacific region to grow by
10-15 per cent this year.
Shanghai |
“More Chinese, especially those in the 30 to 40 age band,
are venturing outside Asia, and are exploring exotic destinations such as the Maldives,"
he added.
So far, four hotels in China
have been added to SLH's portfolio this year – one each in Yunnan,
Shanghai, Nanjing
and Beijing.
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