2012 Adventure Travel World Summit |
The Seattle-based ATTA
(www.adventuretravel.biz) was established in 1990 and is a global membership organization dedicated to
unifying, networking, professionalizing, promoting and responsibly growing the
adventure travel market. Host of the annual Adventure Travel World Summit
(www.adventuretravelworldsummit.com) and publisher of AdventureTravelNews.com,
the leading digital trade journal serving the adventure tourism industry, the
ATTA also makes possible www.Adventure.Travel, the traveler's hub of physical,
cultural and nature-based adventure travel and guide to trusted tour operators
from around the globe.
Lucerne |
Keynote speakers will support the ATTA's recurring,
"Prosper with Purpose" Summit
theme, addressing topics regarding pressing issues of the tourism industry
today, including the interplay between conservation and the business of
tourism, to consumer behavior, mobile technology and the Web.
Dr. Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), Rob Torres, Managing Director of Travel at Google, Alexandra Cousteau, granddaughter of Yves-Jacques Cousteau and co-founder of Blue Legacy, Jim Leape, Director General of WWF International, the global conservation organization, and Darrell Wade, CEO of PEAK Adventure Travel, will headline before more than 600 industry executives representing more than 50 nations.
Dr. Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), Rob Torres, Managing Director of Travel at Google, Alexandra Cousteau, granddaughter of Yves-Jacques Cousteau and co-founder of Blue Legacy, Jim Leape, Director General of WWF International, the global conservation organization, and Darrell Wade, CEO of PEAK Adventure Travel, will headline before more than 600 industry executives representing more than 50 nations.
Dr. Taleb Rifai, Secretary-General |
In his first appearance at an ATWS, the UNWTO Secretary
General will serve as the opener to the Summit
sessions on Tuesday, October 9. Prior to his role at the UNWTO, Dr. Rifai
served in several ministerial portfolios in the Government of Jordan as
Minister of Tourism and Antiquities; Minister of Information; and, Minister of
Planning and International Cooperation. During his term as Minister of Tourism
and Antiquity, Dr. Rifai established Jordan's
first Archaeological Park in the ancient city of Petra in collaboration with UNESCO and the
World Bank. He also realized several grand projects in Jerash, the Dead Sea and Wadi Rum.
Rob Torres Google |
With over 20 years of travel industry experience, Rob Torres
serves as Google's Managing Director of advertising and marketing for the North
American Travel sector. In this role, Rob oversees the strategy development and
profitable growth of integrated and innovative advertising campaigns. His group
serves some of the largest Web and brick-and-mortar travel brands in the U.S.
Prior to joining Google, Rob was Vice President of Strategic Hotel Partnerships
at Expedia.com.
The co-founder of Blue Legacy, a Washington, D.C.-based
non-profit Alexandra Cousteau founded in 2008 to leverage new and emerging
technologies to connect mainstream audiences with their local watersheds and
their water planet, she is a National Geographic Emerging Explorer and part of
one of the world's most famous environmental dynasties.
Jim Leape WWF |
Darrell Wade co-founded Intrepid Travel, a company that has
become a major, multi-national company taking almost 100,000 passengers to over
100 destinations each and every year. In April 2011, Wade formed a strategic
venture with TUI to establish PEAK Adventure Travel, which now takes over
350,000 clients every year from 50 different source markets and operates
adventure holidays in over 100 different countries, with several thousand
different itineraries, covering a multitude of styles and market segments.
PEAK's $400 million annual turnover and more than 2,000 employees makes it the
world's largest adventure travel company.
Lucerne |
Registration is now open at http://www.adventuretravel.biz/atws2012.
No comments:
Post a Comment