Puerto Princesa Underground River |
Promoted extensively by the Philippine government over the
course of the contest, then confirmed in January as one of two winners along with
South Korea’s Jeju Island,
the campaign provided a welcome boost for the province’s tourism profile.
Extended marketing efforts by the country’s Department of
Tourism are also on the cards this year
Clang Garcia, managing director of Jeepney Tours and Travel
Manila said: “Palawan has gained in awareness
and popularity since Puerto Princesa’s nomination. It has ignited the curiosity
of foreign travellers, who are coming to the province to explore its white sand
beaches and pristine islands.”
Palawan |
John Paul Cabalza, managing director of Cencorp Travel and
Tours Manila said, “Numerous hotels and resorts in Palawan
are gearing for good occupancy. We are looking at substantial increases...and
are very bullish about Puerto Princesa.”
Regarded as a backpackers’ haven in the past, Palawan has
figured prominently among various companies’ inbound programmes since
2010/2011, and is now promoted as a luxury long-stay destination offering
island tours, shipwreck diving, and ‘ultimate getaway’ experiences on exclusive
islets.
Various infrastuctural developments will provide the
foundations for the expected influx of tourism, such as improvements on the
50-km route between Puerto Princesa and Sabang—where the Underground River is
located, thereby cutting down travel time to 1.5 hours.
Puerto Princesa’s airport |
On the inventory front, recent additions include Puerto
Princesa’s inaugural four-star property, the 111-room Hotel Centro. Budget
accommodation is provided by Microtel Inn & Suites under the Wyndham brand,
as well as Robinsons Land Corporation’s soon-to-be-opened Go Hotel.
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