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| MCEC |
Said to be the first smartphone app offered by a convention
venue in Australia, the tool
provided information on events and facilities at MCEC, as well as the various
attractions, dining establishments and entertainment options in Melbourne.
The app also featured a built-in navigational mechanism that
guided visitors around the centre as well as its surrounding areas.
Event organisers can even publish programs and
announcements such as lost-and-found notices and seminar alerts through the
app, allowing direct access to their delegates.
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| MCEC |
MConnect can be downloaded for free via mconnect.mcec.au
or www.mcec.com.au.
AIME, which celebrated its 20th anniversary, has reported a
stronger showing this year, with over 500 hosted buyers and 779 exhibitors, and
3,736 pre-registered visitors.
The two-day event is scheduled to make a return to Melbourne from March
19-20 next year.
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