BEIA Leading the Way: Shaping the Future of Business Events in Aotearoa

Business Events Industry Aotearoa (BEIA) is the official membership-based association representing New Zealand's business events sector which encompasses meetings, incentives, conferences, and exhibitions.

BEIA brings together an industry membership from across regional convention bureaus, tourism, hotels, convention centres, event suppliers and event organisers working to grow and benefit the business events industry within New Zealand. Its efforts are aimed at creating positive outcomes for members, stakeholders, and the wider economy, encouraging both domestic and international opportunities.

BEIA is also the custodian of Pīata Mai, the national strategic direction for New Zealand's business events sector. Launched in 2024, this 10-year strategy outlines a clear path for addressing the industry's challenges and unlocking sustainable growth opportunities.

Beyond advocacy, BEIA plays a central role in developing the sector's capability, offering professional development, education, and accreditation for individuals working in business events. The association represents more than 460 organisations and maintains an extensive network of buyers and organisers across New Zealand and Australia.

Through its work, BEIA continues to elevate the business events sector as a vital contributor to New Zealand's visitor economy and wider society.

MEETINGS is Aotearoa New Zealand's only national tradeshow for the business events industry. It is the leading platform for connecting influential domestic, Australian and international buyers with key regions, meeting facilities, accommodation, off-site venues and activities.

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