The World Travel & Tourism Council’s Global Summit Lands in Rome this September

World Travel & Tourism Council’s Global Summit 

The world of travel and tourism is set to converge in one of the most iconic cities on the planet – Rome, Italy. After a hugely successful summit in Perth, Western Australia, the WTTC Global Summit will return to Europe for its 25th edition, bringing together leaders from all corners of the globe to discuss the future of the tourism industry.

A Spectacular Return to Europe

Rome, with its unparalleled blend of history and modernity, will host the prestigious WTTC Global Summit at the Auditorium Parco della Musica from 28-30 September 2025. This event is expected to draw thousands of industry leaders, government officials, and innovators from around the world. With six years since the last European edition, the excitement is palpable, as this summit promises to provide a significant platform for discussion on key global tourism trends.

The Future of Travel & Tourism

This year’s summit will shine a light on the future of the Travel & Tourism sector, with a specific focus on digital transformation, regenerative tourism, and the growing impact of technology in driving the industry forward. These topics are set to dominate conversations throughout the event, as the sector adapts to new challenges and opportunities.

Julia Simpson, the President & CEO of WTTC, expressed her enthusiasm about the return to Europe, stating, "Rome will provide the perfect setting for our members, government representatives, and distinguished guests, who will travel from all corners of the globe."

Sustainability & Innovation at the Forefront

WTTC Global Summit 

In addition to the core themes of technology and digital advancement, sustainability will be at the forefront of the discussions. Italian Minister of Tourism, Daniela Santanchè, emphasized the importance of events like the Global Summit in promoting sustainability, digital innovation, and experiential tourism. The summit will play a key role in fostering dialogue between both the public and private sectors, with a focus on boosting investments and ensuring a prosperous future for the tourism industry.

A Legacy of Powerful Speakers

Over the years, the WTTC Global Summit has attracted some of the most influential figures in the world, and the 2025 edition will be no different. Past speakers have included global leaders such as former U.S. Presidents Barack Obama and Bill Clinton, former UK Prime Ministers Theresa May and David Cameron, and former UN Secretary-General Ban Ki-moon. These influential voices have helped shape global policies, and the 2025 summit is expected to continue this tradition of inspirational and thought-provoking discussions.

Rome: A Historic Backdrop for the Summit

Rome’s role as the backdrop for this year’s summit is significant. As one of the most visited cities in the world, it’s a symbol of the rich cultural heritage that attracts millions of tourists annually. From the ancient ruins of the Colosseum to the vibrant atmosphere of its piazzas, Rome is the ideal setting to discuss the future of tourism. The city’s ability to combine the past with the present offers a powerful narrative for the summit’s themes of innovation and sustainability.

The Road Ahead for Global Tourism

As the WTTC Global Summit prepares to make its grand return to Europe, the focus will be on pushing the boundaries of what is possible within the tourism industry. Discussions will center on ensuring that Travel & Tourism remains a key pillar of the global economy, driving forward with sustainability, innovation, and inclusive growth.

This summit is set to provide a dynamic platform for shaping the future of global tourism, ensuring that the sector continues to thrive despite the challenges that lie ahead.

For more details about the 25th WTTC Global Summit, including the full program and speaker line-up, stay tuned to www.wttc.org for updates.