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Vietnam is inviting the world to rediscover its charm with the launch of a dynamic new tourism stimulus program in 2025. Under the theme “Vietnam – Travel to Love,” the campaign introduces a series of enticing incentives designed to make the country a must-visit destination for international travelers.
Backed by the Ministry of Culture, Sports and Tourism, the program is more than just a discount drive. It’s a nationwide effort to showcase Vietnam’s cultural richness, natural beauty, and warm hospitality, all while delivering exceptional value.
Up to 50% Off: Unbeatable Travel Deals Across the Country
The program’s headline attraction is a wide range of discounts — up to 50 percent — on transportation, accommodation, dining, entertainment, and shopping. Select tourist attractions across the country are also offering complimentary admission, allowing travelers to dive into Vietnam’s heritage and landscapes without stretching their budgets.
From luxury beach resorts and scenic rail journeys to vibrant night markets and historical landmarks, every corner of Vietnam is joining in to make 2025 the most rewarding year to visit yet.
Curated Travel Packages for Every Kind of Explorer
In collaboration with tour operators and hospitality partners, Vietnam is rolling out special travel packages tailored to a variety of interests. Cultural heritage tours, food and street market excursions, golf getaways, eco-adventures, and immersive rural retreats are among the options being crafted for global tourists.
Local artisans and producers are also playing a role by offering authentic Vietnamese handicrafts and regional specialties as keepsakes, enhancing the cultural value of each visitor’s journey.
Going Global: A Marketing Campaign with Worldwide Reach
To ensure travelers around the world hear the call, the campaign includes a robust international marketing strategy. A dedicated online platform will list all promotions, events, and travel opportunities under the “Travel to Love” umbrella.
Digital marketing via social media and popular travel platforms will target key source markets, while Vietnam will also host roadshows and tourism fairs across Asia, Europe, and beyond to attract new visitors.
Easier Access and Better Connectivity for Tourists
Vietnam’s tourism authorities are also working behind the scenes to improve access for international visitors. Plans include increasing the number of direct and charter flights, offering promotional airfare bundles for groups, and supporting local tour operators with exclusive deals.
Whether arriving from Seoul, Bangkok, Paris, or Sydney, travelers will find it easier than ever to explore the best of Vietnam — from the lantern-lit streets of Hội An to the emerald waters of Hạ Long Bay.
A Warm Welcome Awaits in 2025
With its bold incentives, inclusive experiences, and growing international reach, Vietnam’s “Travel to Love” program is not just a tourism campaign — it’s an invitation to reconnect, recharge, and fall in love with travel all over again.
For more information, visit:
https://www.vietnam.travel/
www.vietnam.travel
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