From 15 to 17 October 2025, Singapore will once again take centre stage in the global travel industry as it hosts ITB Asia 2025 at the Sands Expo & Convention Centre. Co-located with MICE Show Asia and Travel Tech Asia, this premier trade show offers a one-of-a-kind platform to showcase your brand, products, and destinations to Asia’s most influential travel buyers.
Designed specifically to unite the entire travel ecosystem, ITB Asia is more than just a trade show—it’s where meaningful connections are formed, partnerships are born, and deals are signed. If expanding your footprint across Asia is on the horizon, this is the show to be at.
Meet High-Calibre Buyers Ready to Do Business
What sets ITB Asia apart is its unwavering focus on quality and intent. Through the carefully curated Buyers Elite Programme, exhibitors engage with a powerful network of pre-qualified buyers across key segments—MICE, Leisure, and Corporate Travel.With over 1,400 buyers in attendance, 90% of whom are decision-makers or hold C-level positions, the event creates fertile ground for impactful, strategic conversations. The show’s nearly 1:1 buyer-to-exhibitor ratio ensures exhibitors receive unmatched visibility and attention. It's no wonder that 1 in 2 buyers goes on to sign contracts with exhibitors—a testament to the event’s business-driven environment.
Why ITB Asia 2025 Is the Place to Be
From seasoned tourism boards and hospitality groups to ambitious start-ups and tech innovators, ITB Asia provides an inclusive and collaborative platform for all players in the travel industry. Whether you aim to build new partnerships, strengthen regional networks, or launch into emerging markets, this is the gateway to Asia’s vibrant and diverse travel landscape.In addition to the main exhibition, the Buyer Elite Partner Programme (BEPP) offers deeper engagement with top-tier buyer organisations. This initiative is tailored to strengthen commercial relationships and create long-term industry ties that matter.
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