Minor Hotels Expands in Australia with New Franchised Property

Oaks Redcliffe Mon Komo Suites

In an exciting development for the hospitality industry, Minor Hotels has announced the addition of its fifth franchised hotel in Australia: the Oaks Redcliffe Mon Komo Suites. This marks a significant milestone in the group’s expansion strategy across Australasia, positioning it to further strengthen its presence in the region.

Expanding Horizons: Oaks Redcliffe Mon Komo Suites Joins the Family

The Oaks Redcliffe Mon Komo Suites, located on Brisbane’s north side, brings a new level of comfort and luxury to the region. This new addition enhances Minor Hotels’ growing portfolio in Australasia, which now boasts a robust franchise network. Alongside this announcement, Russell Cool has been appointed as the new Director of Franchising, tasked with leading the charge for further expansion in Australia and the wider region.

Building a Strong Regional Presence with Franchised Hotels

Minor Hotels’ dedication to franchising has resulted in rapid growth, with the group already operating or developing nearly 60 hotels across Australasia. The Oaks Redcliffe Mon Komo Suites is just one of several successful franchised properties, including Oaks Toowoomba Hotel, Oaks Townsville Metropole Hotel, and Oaks Melbourne on William Suites. The soon-to-open Avani Mooloolaba Beach Hotel on the Sunshine Coast is another exciting addition to the region’s expanding hotel scene.

Franchising is a key component of Minor Hotels’ strategy, offering owners and operators the opportunity to partner with a globally recognized brand while retaining control of their assets. The group provides comprehensive support in areas such as operations, marketing, and training, ensuring franchisees benefit from dedicated local assistance.

Russell Cool: A New Era for Minor Hotels’ Franchising

Oaks Redcliffe Mon Komo Suites

Russell Cool brings a wealth of experience to his new role as Director of Franchising at Minor Hotels. With a background in leading hotel operations in Victoria and South Australia, as well as senior roles at Onyx Hospitality and Langham Hotels, Russell is well-prepared to drive Minor Hotels’ franchising efforts in Australasia.

Commenting on his appointment, Russell said, “I am thrilled to return to the Minor Hotels family at such a crucial time. Our partnership with Lewis Land Group is a great example of how Minor Hotels balances global reach with local expertise. I look forward to expanding our franchising footprint and working alongside such an esteemed development partner.”

A Strong Partnership with Lewis Land Group

Minor Hotels’ collaboration with Lewis Land Group, Australia’s oldest private property developer, continues to yield positive results. Chris Alison, Queensland Regional Manager for Lewis Land Group, highlighted the synergy between the two companies, stating, “Minor Hotels embodies the principle of ‘think global, act local’. With their strong brand presence and dedicated local team, we are excited to see continued success together.”

Looking Ahead: 850 Hotels by 2027

With an ambitious goal of reaching 850 properties globally by 2027, Minor Hotels is well-positioned for future growth. The company’s approach to franchising, combined with a strong support system for operators, makes it a highly attractive partner for hotel owners across Australasia. The group’s strategic focus on expanding its footprint in the region promises to deliver even more exceptional experiences for travelers in the years to come.

For more information, visit Minor Hotels.