BIG4 research shows cost of living taking a toll on travel plans these school holidays

As families across Australia prepare for the upcoming school holidays, many are grappling with the stark reality of the cost-of-living crisis impacting their travel plans. 

Escalating prices in essentials such as housing, groceries and fuel have compounded financial pressures, forcing families to reconsider or scale back their holiday aspirations Research conducted independently on behalf of BIG4 Holiday Parks has found that a staggering 76% of Australians cite financial constraints as the primary limitation currently preventing them from travelling. 

More than half (54%) of survey participants said that budgetary issues were their biggest worry when it comes to planning a holiday. 

Weather, health concerns and the possibility of an injury/illness while on holiday were the (equal) second highest worries – each recording 7%. 

While participants in every state and territory ranked money as their number one concern, Northern Territorians topped the list for most financially anxious with 65%, compared with Victorians and New South Welshman who ranked second at 56% a piece, next were Queenslanders at 54%, closely followed by the West Australians with 53%, South Australians at 50%, after that the ACT at 48% and the least concerned were Tasmanians at 42%. 

Even Australians who can find the funds to take trips are feeling the pinch in a different way, with more than a third (38%) saying that in the current economic climate and the pressure to retain a job, they felt they had to work while on holiday. 

Prevailing financial stresses and work demands mean people are looking for more cost-effective, flexible holiday options these school holidays. 

Chief Executive Officer at BIG4 Holiday Parks Sean Jenner said it was unsurprising that people are having to reconsider travel plans – including their holiday destination and duration – in the face of increased financial pressure. 

“In the current economic climate, many Australian families are reviewing their holiday plans, with some opting for staycations or shorter, more budget-friendly trips closer to home,” he said. 

“This shift reflects not only a financial reality but also a broader societal impact, as the cost-of living crisis reshapes leisure choices and challenges notions of holiday experiences for Australian families. 

This has seen a revival in camping, caravanning and cabin stays as favourable travel options.” Holiday parks are gaining popularity as an attractive preferred accommodation choice amongst Australians, with nearly 60% (59%) of those surveyed saying they had opted for a park holiday during the past five years. 

“Where holiday parks are most competitive is in delivering great value for money with fantastic amenities,” Mr Jenner explained. 

“While it is dependent on the time of year and location, BIG4’s network of parks across Australia offer powered sites at an average price of $71.53* per night, but for those on a tight budget some parks offer rates of less than $50** a night. 

"If camping isn’t your thing, our budget-friendly cabins are a great alternative. With a variety of styles and options, there’s something for everyone. 

For even better value and availability, consider traveling outside of school holidays and opting for mid-week stays to enjoy a wonderful holiday without breaking the bank." 

Beyond accommodation, other costs such as dining, social activities and sightseeing can all add up quickly. But BIG4 facilities can help curb costs once again, with 41% of those surveyed saying that one of the top features at the BIG4 Holiday Parks were the outdoor BBQ facilities, meaning meals can be done on a budget.

There’s also plenty of fun for the family at BIG4 Holiday Parks. About one in 10 (12%) of survey respondents favoured the popular on-site jumping pillows; and while the cool weather in the southern states may test the nerves, two in three (65%) rated the pool facilities and a quarter (24%) nominated the water slides and equipment the most exciting offerings to keep everyone entertained. 

The survey also revealed that some of the most relaxing holiday activities were also budget friendly. Over a third (36%) enjoy visiting the beach, one in five (22%) will happily bunker down with a book, and 11% will cast a fishing line in the hope of hooking dinner. 

More than 60% (61%) admitted to indulging in the most inexpensive holiday activity of all – a daytime nap – during their getaway. 

For more information on BIG4 Holiday Parks or to book your next holiday, visit big4.com.au.