Thrifty Partners with The Wiggles to Turn Road Trip Tantrums into Musical Adventures

Backseat Bandmates

Car rental operator, Thrifty has teamed up with The Wiggles to launch Backseat Bandmates, a one-off in-car musical adventure and activity pack to help parents tackle road trip tantrums, as new research* shows the average child has more than eight meltdowns per trip!

The collaboration turns rental cars into rolling rock shows that will have children singing along to their favourite The Wiggles hits and playing new, interactive family games. Plus, a few surprise goodies to keep children entertained.

It follows research* into the struggles parents have faced when road-tripping with children revealing:

• On average the dreaded ‘Are we there yet?’ is asked over 20 times per road trip.
• Boredom (75%) and sibling conflicts (42%) are called out as major reasons for children throwing tantrums during road trips.
• Aussie’s most popular methods for distracting children on journeys include providing snacks (72%), using electronic devices (51%) and stopping at service stations (46%).
• One in ten parents say they have threatened to end the road trip and go home to avoid meltdowns.

On the partnership with Thrifty, Red Wiggle Caterina Mete, said: “We’ve performed across the country at arenas and festivals, but we’ve never created anything made solely for an in-car musical experience. We love the idea of spreading joy to families on the go to make road trips even more fun and a little less stressful for everyone.”

Eoin MacNeill, Vice President at Thrifty Australia said: “Aussies love road trips. But we know the little people in our lives can make them a bit more challenging at times. As a parent, I’ve heard the words ‘Are we there yet?’ far more times than I care to remember over the years.

“We hope our partnership with The Wiggles to create in-car adventures and activity packs will turn the journey into an experience for children and create lasting memories for families enjoying their road trips.”

The packs will be rolled out and made available across Thrifty Car Rental sites from today – to give everyone a stress-free and fun travel experience on their next road trip.