NEW OPPORTUNITY TO GROW BUSINESS EVENTS IN REGIONAL NSW

AIME

Destination NSW will highlight immersive visitor experiences and business event destinations across regional NSW to the world at the Asia Pacific Incentives and Meetings Event (AIME) from 10-12 February 2025.

Expressions of Interest are now open to co-exhibit with Destination NSW’s regional conferencing program, Business Events NSW, at the leading trade event for the meetings and business events industry.

AIME 2025 will take place at the Melbourne Convention & Exhibition Centre and is expected to attract more than 570 exhibitors and 3500 attendees. As a pivotal date on the business events calendar, it offers unparalleled opportunities for visitor economy growth.

Business events attract high-yield domestic and international travellers, with the latest Tourism Research Australia data for the year ending March 2024 showing domestic overnight conference visitors to NSW spent on average $530 per night, which is 133.8 per cent higher than domestic leisure visitors spend per night.

More than 40 destinations, venues and experience suppliers from across the state were highlighted by Destination NSW earlier this year at AIME 2024.

Business Events NSW partnered with BESydney to pitch the best of NSW through a total of 800 appointments during the two-day event, with 100 handpicked business event buyers and media visiting the NSW stand for networking opportunities.

Destination NSW CEO Steve Cox said: “The business event opportunity offered by AIME 2025 is unparalleled, providing destinations in regional NSW with avenues for additional revenue streams during low-season and midweek periods.

“Destination NSW recently introduced new messaging for Business Events NSW aligned to the ‘Feel New’ visitor brand - ‘Corporate events that feel anything but’ – to drive business events growth in regional NSW.

“The messaging highlights how NSW takes business events beyond the boardroom. From Ballina to Bateman’s Bay and Gosford to Griffith, every corner of the state is filled with unique and immersive experiences that ensure long-lasting memories, not just a stack of business cards.”

Co-exhibiting with Destination NSW is an opportunity to be a part of a united presence at AIME, showcasing the best NSW has to offer to business event buyers. View the Business Events AIME 2025 Partnership Prospectus to learn more: https://www.destinationnsw.com.au/events/business-events-nsw/partnership-opportunities

Expressions of interest close on 9 August 2024.

NSW visitor economy businesses can also take advantage of the opportunities presented by the business events sector by creating a free listing on the Business Events NSW website at bensw.com.au.