BONZA LAUNCHES ‘BONZA BUDGIES’ WITH UNIFORM PARTNER TOTAL IMAGE GROUP

Bonza, Australia’s only independent low-cost carrier, has appointed Total Image Group to design and manufacture the first-ever Bonza uniform range. The Australian-owned family business has first been charged with creating bespoke ‘Bonza Budgies’ that will be ‘coming to a flight near you’ when the low-cost carrier takes to Australian skies in mid-2022. Over the coming months, as the airline prepares to take flight*, the uniform range will be unveiled.

Following a competitive pitch process, Total Image Group were selected thanks to their modern, forward thinking approach and strong track record, says Carly Povey - Chief Commercial Officer at Bonza.

“Uniforms are not just something our Bonza Legends will wear on the job. They’re a key part of communicating what Bonza is all about and demonstrating we’re different to what Australians have seen before in terms of airlines. Uniforms are so often functional in nature but far from fun to wear, we believe both can and should be achieved.

“Our uniforms will be designed with our legends in mind. We want them to be worn with pride by those who welcome our customers every day. Pamela and the team at Total Image Group are everything we look for in a partner; entrepreneurial Aussies who have worked hard to achieve great things and are truly excited about helping bring Bonza to life” said Povey.

Total Image Group are the official uniform designer and supplier of a wide range of Australia’s most well-loved brands, including the iconic Sydney Cricket Ground and the formal uniforms for the Australian Olympic Team at the 2018 Winter Olympics in PyeongChang.

“We are thrilled to be working with Bonza and have the privilege of bringing to life the brand with its first ever uniform range. Bonza is authentically Aussie in every way - down to earth, fun, and full of energy and we’ll be bringing that to life with uniforms,” said Pamela Jabbour, Head Designer and CEO of Total Image Group.

To kick off the partnership, Bonza have charged the team at Total Image Group with creating mens and womens swimwear including ‘Bonza Budgies’ which the airline intends to sell onboard and will be unveiled shortly. The swimwear is designed and made in Australia using recycled plastic bottles.

“What better way to kick things off than an iconic piece of Aussie swimwear. The Bonza Budgies are perfect for your carry-on when you hop aboard to explore more of our incredible backyard,” added Jabbour.

The inaugural uniform is expected to be launched in the coming months.

The Holiday and Travel Magazine
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