Saturday, 19 February 2022

Aussies encouraged to take a Great Queensland Getaway

TEQ’s ‘Great Queensland Getaway’ campaign is now live around Australia. Launching last Sunday, 13 February, Queensland holiday ideas have been splashed across the pages of major metropolitan mastheads, supported by TV, radio, digital and social media advertising. 

A 16-page dedicated Queensland edition of the ‘Escape’ travel lift-out, as well as double-page spreads and newspaper wrap arounds have been just some of the high-impact advertising showcasing Queensland holiday deals.

Already, around 22,000 leads have been sent from Queensland.com to participating operators, driving bookings between now and June.

There are also active campaigns with aviation and retail trade partners including Virgin Australia, Webjet, My Queensland, VIVA Holidays, Accor and Luxury Escapes.

It’s not too late to take part if you haven’t listed a deal. 

*Tourism and Events Queensland

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