Pinnacle Tours - Creating an Experience You Come Back For

Following the acquisition in December 2012, Australian Pinnacle Tours has now commenced operating as part of the ADAMS Group. As a locally owned coach-touring operator, we feel this as an exciting addition to our service offering.

Now, these two iconic Western Australian brands have combined to form the future of coach travel in this state. One brand that represents the very best experience. One voice that delivers a consistent, authentic promise.

ADAMS is one of the most trusted brands in the Western Australian people transport business and the next 12-24 months will see changes that continue to strengthen that position.

In October 2013 The ADAMS Group launched its new brand strategy which includes the addition of 11 brand new coaches to the fleet over the next 12 months.

In line with International standards and as part of ADAMS commitment to reducing our carbon footprint- these vehicles meet stringent Euro 5 emissions standards and have been assessed as the most fuel efficient in their class.

The Volvo-Irizar coaches have a level of comfort and innovation which is the highest in Australia. Coach features include passenger LED screens with entertainment suite and GPS display as seen in modern aircraft; hot and cold water outlets; on board restrooms; On board satellite Wi-Fi and driver fatigue monitoring cameras. Each seat also has 50% more leg room and a USB mobile phone charging point. These innovations will ensure we deliver a luxury touring experience in Western Australia.


Tourism WA CEO Stephanie Buckland welcomed the significant investment by the ADAMS Group in upgrading and expanding its coach fleet.

“Providing a high quality visitor experience is crucial to success in tourism, and nowhere is that more important than in the vast State of Western Australia,” Ms Buckland said.

“This commitment by ADAMS will not only enhance their product, but also the extraordinary experiences visitors can enjoy in regional WA.”

As we see it, the coach-touring sector is a key tourism driver for Western Australia, to the benefit of all – particularly regional communities. We would like to grow this area to its full potential, working closely with other key stakeholders in our industry beginning in 14/15 with Margaret River, Perth and Fremantle surrounds. ADAMS Pinnacle Tours believe local operators in each region of Western Australia are the key to providing our clients with unique, specialised and memorable experiences that they will remember forever.

Augusta Margaret River Tourism Association CEO Pip Close applauded the relationships ADAMS Pinnacle Tours is creating with local Margaret River operators.

“AMRTA is thrilled that Pinnacle Tours has taken the lead in introducing this new 2 day tour to the region.

The initiative provides a premium boutique product which focusses on the extraordinary diversity of the region.

We have so much to offer on top of our wonderful wine experiences and great to see Pinnacle tours incorporating these unique operators into their inventory.

The experiences are highly personalised and this new tour will provide fabulous alternatives for those travellers seeking more than just a wine tour”