The new website is built on a responsive platform so it can be easily viewed across desktops, tablets and smart phones and the navigation menu ensures all of the information and rich media – such as downloadable brochures, videos and maps – are accessible with just a click.
Karen Bolinger, MCB’s Chief Executive Officer said that the new website is part of MCB’s digital strategy to provide more engaging and interactive connections with associations and conference, incentive and meeting planners, no matter where they are in the world.
“MCB’s new website was developed from research across key clients and partners to deliver a comprehensive planning tool for holding business events in Melbourne,” she said.
Key features include three search modules sortable across accommodation and venue capacity, event service type, tours and activities; pinned ‘Request a Proposal’ and ‘Compare’ buttons; and Google map integration to see hotels, restaurants, and attractions close to preferred venues or accommodation.
It also contains a ‘Planning Toolkit’ to assist with promotion and delegate boosting for an event; access to the digitally-integrated Melbourne Planners’ Guide; and information and insider tips about visiting the city and greater Victoria.
“The website is innovative, interactive and dynamic – just like Melbourne,” said Ms Bolinger.
“We encourage everyone to visit it to see the new face of MCB and explore why Melbourne is Australasia’s Leading Meetings and Conference Destination.”
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