The Sunshine Coast's naturally refreshing holiday
experiences will be on display as part of a targeted tourism marketing
campaign, building on the destination's strong summer and Easter holiday
periods.
Minister for Tourism, Major Events, Small Business and the
Commonwealth Games Jann Stuckey said the Sunshine Coast's tourism
industry had celebrated a positive start to the year with operators
recently reporting back-to-back bumper breaks.
“The next phase of the 'Make the Most of the Moment' campaign, which
begins in Sydney and Melbourne this week, is perfectly timed to continue
this momentum and remind southerners of the Sunshine Coast's
irresistible winter weather,” Ms Stuckey said.
“Since its debut in 2013, the 'Make the Most of the Moment' campaign
has invited millions of Australians to visit the Sunshine Coast,
delivering on the Newman Government's election commitment to grow the
Queensland tourism industry as one of the four pillars of the economy.
“The campaign has resonated with potential travellers, with a majority of those who have seen it agreeing they would feel 'naturally refreshed' after a Sunshine Coast visit.
“The next phase of the campaign sees Tourism and Events Queensland
partnering with Sunshine Coast Destination Ltd, Sunshine Coast Airport
and Virgin Australia Holidays to highlight the destination's direct air
access from Melbourne and Sydney.”
The 'Make the Most of the Moment' campaign will screen on television
and online in Sydney and Melbourne from now through until 7 June.
SCDL CEO Simon Ambrose said the campaign encouraged visitors to make
the most of their holiday and, more importantly, time with loved ones.
“The Sunshine Coast region has so much to offer those looking to relax,
recharge and reconnect with family, friends or partners. It is the
perfect destination for visitors to return to their busy lives feeling
naturally refreshed after a quality break,” Mr Ambrose said.
Ms Stuckey said the Queensland Government's 20-year tourism plan Destination Success outlined the need to preserve and grow the value of the domestic market in destinations such as the Sunshine Coast.
“Campaigns such as 'Make the Most of the Moment' will help grow
domestic tourism to the destination and contribute to the industry goal
of doubling overnight visitor expenditure from $15 billion to $30
billion by 2020,” Ms Stuckey said.
No comments:
Post a Comment