Thailand |
The Tourism Authority of Thailand has lined up several
celebrations to mark the Chinese New Year holiday in 2013. Between Feb 6-14,
Bangkok’s famed Yaowarat Road will host the Chinese New Year Festival in China
Town, and the Regional Chinese New Year Festival 2013 will take place in 12
major provinces across Thailand.
TAT Governor Suraphon Svetasreni said, “We expect that
more than 2.6 million domestic and foreign tourists will be on the move during
Chinese New Year, generating nearly 11 billion Baht in spending.
According to the Department of Civil Aviation, special
permission has been given for local and foreign airlines to operate hundreds of
extra flights to cater to the huge demand between February 9-14, the peak
period. During those days, the DCA has cleared 633 flights to Thailand’s
various international airports, consisting of 134,828 seats. This breaks down
as 400 flights from mainland China (76,745 seats), 115 flights from Hong Kong
(30,403 seats), 35 flights from Taiwan (9,684 seats), and 83 flights from
neighboring Vietnam (17,996 seats).
China is now the biggest source-market of visitors to
Thailand. Chinese arrivals totalled 2,789,345 in 2012, up by a huge 62% over
2011, and comprising a market share of 12.51% of total visitor arrivals to
Thailand.
In 2012, Chinese visitors stayed an average of 8 days and
spent an average of 4,716.56 baht (US$151) per person per day. This generated 45.55
billion baht (US$1.4 billion) tourism foreign exchange revenue to the Thai
economy, the highest revenue generating market for Thailand.
TAT is expecting 2013 arrivals from China to total
3,257,936 million.
Spring Festival
Thailand |
Also known as the “Spring Festival”, the Chinese New Year
festivities in 2013 will have extra significance as Thailand plans to use the
occasion to recognize the 38th anniversary of Thai-Chinese diplomatic
relations. A special partnership between the TAT and China’s Ministry of
Culture has made it possible for 180 performers from 7 provinces in China to
travel to the Land of Smiles. After their shows in Bangkok, the troupe will
head upcountry to perform in the following 5 provinces:
- Songkhla (Hat Yai) : Performance from Liaoning and Shandong, February 10-11
- Nakhon Sawan : Kung Fu performance from Tianjin, February 10-12
- Ratchaburi : Dance performance from Tibet, February 10-12
- Suphanburi : Acrobatic performance called “A-fan-ti” from Urumchi City, Xinjiang Uygur Zizhiqu, February 10-12
- Ayutthaya : Performance from Inner Mongolia’s Autonomous Region and Guangxi Zhuangzu Zizhiqu, February 10-12
This will mark the first time that Thailand has been
honored by Mr. Cai Wu, the Chinese Culture Minister, and also Ms. Zhao Zaohua,
Deputy Culture Minister, who has invited an 11-person media team from CCTV to
cover the events of the Chinese New Year in Thailand.
Thailand |
One reason for the huge growth in popularity of Thailand
is the success of the low-budget Chinese movie “Lost in Thailand”. Shot in
Thailand, It has been a big hit in China. Between December 12, 2012 - January
27, 2013, it generated income of more than US$184 million.
Thailand is a short-haul and value-for-money destination
with good airline connections and visa on arrival facilities for Chinese
visitors. The kingdom is also well-known for its long-standing tradition of
friendliness and hospitality.
Thailand and China have much in common in terms of food,
cultural and ethnic relationships. Many Thai prominent businessmen and
political families have roots in China. Bangkok has a very large and bustling
Chinatown area where Chinese visitors can regularly be seen shopping for herbal
medicines, jewellery and gold. Many of them also go to make offerings at the
numerous Chinese temples.
Chinese visitors are changing in customer and demographic
profile. But regardless of whether they are coming for business, MICE, holiday,
honeymoon, sports, etc., both high-spenders and economy visitors will find an
extensive range of places to stay, eat and shop as well as many activities to
enjoy in Thailand which will suit their tastes, preferences and budget.
In addition, Popular Thai celebrity “Pong” Nawat
KulRattanarak who has a huge fan following and is very popular among the
Chinese media, has helped publicise and promote the kingdom in his various
public appearances.
Top five destinations for Chinese visitors to Thailand
are Bangkok, Pattaya, Phuket, Rayong and Chiang Mai.
At present, TAT has 4 offices in China (Beijing,
Shanghai, Kunming and Chengdu) and plans to open new offices in Guangzhou in
the near future.
No comments:
Post a Comment