An ongoing innovative campaign to sign up businesses to raise the profile of the northern English county of Yorkshire as a tourist and events destination has quickly recruited 18 members.
Some of Yorkshire’s most successful companies have joined forces with the official destination management organisation for the region, Welcome to Yorkshire, to support its work promoting the northern England county on a global scale to businesses and tourists.
The businesses on board to date include Grand Central Trains, global accountancy firm Grant Thornton and utility company Yorkshire Water. Meanwhile, others companies are in discussions to also become Y30 members, a corporate collective of businesses committed to improving the perception of Yorkshire and helping develop its economy.
“It is great to be working with some of the most successful and well recognised names in Yorkshire business,” said Welcome to Yorkshire’s chief executive, Gary Verity. “The county has so much to offer and by working with our Y30 partners we can make Yorkshire the destination of choice for business and leisure tourism.”
Some of Yorkshire’s most successful companies have joined forces with the official destination management organisation for the region, Welcome to Yorkshire, to support its work promoting the northern England county on a global scale to businesses and tourists.
The businesses on board to date include Grand Central Trains, global accountancy firm Grant Thornton and utility company Yorkshire Water. Meanwhile, others companies are in discussions to also become Y30 members, a corporate collective of businesses committed to improving the perception of Yorkshire and helping develop its economy.
“It is great to be working with some of the most successful and well recognised names in Yorkshire business,” said Welcome to Yorkshire’s chief executive, Gary Verity. “The county has so much to offer and by working with our Y30 partners we can make Yorkshire the destination of choice for business and leisure tourism.”
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| Gary Verity |
Commenting on his company’s Y30 membership, Jonathan Riley, senior partner of Grant Thornton in Yorkshire, said: “As an international firm, operating in over 100 countries, we know the importance of supporting and understanding local communities and are proud to be one of the firms leading the way in Yorkshire.
“Over the last few years, Welcome to Yorkshire really has put the county on the map. It has been hugely effective at raising Yorkshire’s profile both within the UK and overseas to the benefit of everyone who works and does business in the region.”
Y 30’s partnership with Yorkshire Water involves promoting the beauty of the county. Head of communications at the utility company, Michelle Lewis, explained: “We are working with Welcome to Yorkshire across a number of areas that include water conservation, recreational activities, and local wildlife to generally promote the beauty of Yorkshire."
Welcome to Yorkshire are aiming to have by at least 30 firms on board by April 2012
“Over the last few years, Welcome to Yorkshire really has put the county on the map. It has been hugely effective at raising Yorkshire’s profile both within the UK and overseas to the benefit of everyone who works and does business in the region.”
Y 30’s partnership with Yorkshire Water involves promoting the beauty of the county. Head of communications at the utility company, Michelle Lewis, explained: “We are working with Welcome to Yorkshire across a number of areas that include water conservation, recreational activities, and local wildlife to generally promote the beauty of Yorkshire."
Welcome to Yorkshire are aiming to have by at least 30 firms on board by April 2012
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