Sydney
officially joined the elite of social media fan sites in December as
the Sydney Australia Facebook page officially clocked over 100,000 fans.
The 100,000 fans milestone places Sydney in the top one per cent of popular Facebook fan pages in the world.
With about three million Facebook fan pages currently active in the
world, Sydney is now in the top 30,000 fan sites. The Sydney Australia
Facebook fan page has recorded over 14 million impressions and 62,000
interactions in the past six months.
Destination NSW CEO Sandra Chipchase said the success of Sydney’s
Facebook fan page reinforces the importance and popularity of social
media as a marketing tool. “Achieving 100,000 fans on its Facebook page
six months ahead of target is an encouraging result and a useful measure
of how Destination NSW’s marketing campaigns are performing in the
social media space,” Ms Chipchase said.
Each year Destination NSW’s consumer websites, sydney.com and
visitnsw.com attract more than seven million visits from consumers
seeking travel information and booking assistance. More than 2.2 million
active sales leads are channelled through the websites directly to
tourism operators across NSW.
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