Korea
Tourism Organization & Samsung Electronics join forces to spread the
wonders of Korean Tourism worldwide in High-Tech 3D
Korea
Tourism Organization (KTO) (CEO, Charm Lee) and Samsung Electronics have joined
forces for the first time to spread the wonders of Korean tourism worldwide
through Samsung’s new 3D TV.
The joint
venture will offer an excellent opportunity for Korean tourism to be promoted
more widely to consumers all over the world, and for Samsung Electronics to bring
the excellent picture quality of their 3D TV to consumers worldwide.
The new 3D
videos are going to be distributed and played in over 5 million Samsung
Electronics stores in one hundred countries around the world (the official
numbers of the stores may be larger) and the exposure effect of the videos will
be tremendous. This corresponds with the sales target of high quality tourism
merchandise which the KTO is planning. Also, it is expected to invigorate the brand
image of Korean Tourism by correlating the high-end product image of Samsung
with Korean Tourism. The video will be distributed and played in foreign stores
of Samsung Electronics for one year starting early February, 2012.
The Korea
Tourism videos produced by Korea Tourism Organization will be the very first 3D
videos which focus on filming the most popular and interesting sights and
attractions in Korea
based on recent survey results of 12,000 foreign tourists.
Scenes such
as the performance of K-Pop stars, the healthy aspects of Korean cuisine, the
glorious scenery of Autumn in Korea’s beautiful national parks, the fun and
excitement of amusement parks, the graceful beauty of its ancient royal
palaces, the popular arts and shopping district of Samcheong-dong as well as
all of the vibrant, traditional colors of Korea will be shown to the world in
high-tech, 3D images.
In
particular, the videos exhibit the technical capabilities of 3D TV through
utilizing “freeze POV method” which can maximize the 3D effect by putting a stationary
camera into the stabilized screen. This method is currently only being
utilized by a small population of the movie and TV commercial industry and
Samsung has not used it for films, and therefore movie professionals are in
anticipation.
Unlike the
general promotional tourism videos, Korean film director Ik Whan Choi (Director
of ‘MaMa’, ‘Life is Cool’, ‘Girls’ High School Ghost Story 4’) who challenges
himself on various genres of movie-making such as full-length animated films
and experimental films is lending his support in making the background images
with various techniques and cinematic styles.
Director Ik
Whan Choi recently inaugurated as a director of the Korean Academy
of Film Arts plans to train talented people who are interested in movies.
Executive
Director of Brand Marketing, KTO, Pyung-Sup Shin stated that “the cooperative
marketing business plan of the KTO and Samsung Electronics has high
expectations in progressing the cooperative marketing efforts of KTO and
Samsung Electronics) because internationally, it is an unprecedented business
venture”.
Viewers
wanting a sneak preview of ‘Touch Korea’s Diverse Dimensions’ in 3D or 2D
before it hits the stores in Australia please follow the links below:
3D
version: http://www.ibuzzkorea.com/eng/video/view.html?sn=3356&cat1=&cat2=&page=&cat1=&cat2=
2D
version: http://www.ibuzzkorea.com/eng/video/view.html?sn=3310&cat1=7&cat2=&page=&cat1=7&cat2=
310&cat1=7&cat2=&page=&cat1=7&cat2=
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