The new Indonesia Tourism Promotion Board (ITPB), run
independently by the private sector, has been formed to support the
government’s destination promotion efforts and to replace the former
IPTB which became inactive in the early 2000s.
ITPB will receive a seed fund of 23 billion rupiah (US$2.6 million)
from the authorities, which can only be used on destination promotion
programmes.
Indonesia’s deputy minister of tourism and creative economy, Sapta
Nirwandar, said the fund was the government’s way of investing in ITPB,
which “will need to generate income to develop more programmes”.
ITPB will start off with three key programmes, focusing on
generating arrivals during low season, and developing creative tourism
and green tourism.
Detailed programmes are being drawn up and will be presented to the minister of tourism and creative economy after ATF.
ITPB chairman, Wiryanti Sukamdani, said the role of the new body
would not overlap with that of the ministry’s directorate general of
marketing.
South Sulawesi Tourism Board vice chairman, Nico Pasaka, said: “I’m
confident that the board members are people who are dedicated to the
development of tourism, but I feel that there are a couple of things
that might cause hindrance."
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Saturday, 28 January 2012
Indonesia Tourism Promotion Board Established
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Indonesia
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