Ho Chi Minh City Enhances Tourism Promotion at Tan Son Nhat International Airport

 Ho Chi Minh City

In a bold move to boost its tourism appeal, Ho Chi Minh City has rolled out a dynamic new tourism promotion initiative at Tan Son Nhat International Airport, one of Vietnam’s busiest transportation hubs. With more than 40 million passengers passing through annually, the airport is a vital gateway for international and domestic travelers alike. Through a blend of welcoming gestures and cutting-edge technology, Ho Chi Minh City is making a lasting impression on visitors from the moment they arrive.

A Warm Welcome in Multiple Languages

One of the standout features of this initiative is the “Welcome to Ho Chi Minh City” message, displayed on high-tech LED screens throughout the airport's International Arrival Hall. This message, not just in English, but in a variety of languages — 27 in total — is a reflection of the city’s commitment to hospitality. The message is accompanied by vibrant visuals, showcasing the lively streets, stunning landmarks, and the dynamic culture of Ho Chi Minh City.

In addition to the multilingual greeting, the airport features QR codes, strategically placed around the baggage claim area and along the passenger corridors. Scanning these codes directs tourists to the city’s official tourism portal (https://qr.visithcmc.vn), providing a treasure trove of essential information, including city maps, event calendars, travel guides, and much more.

Access to Information Made Easy

The QR codes offer more than just static information; they open up direct connections to Ho Chi Minh City’s social media channels, including Facebook, Instagram, TikTok, and YouTube. This integration of digital tools is designed to provide an interactive and easily accessible experience for tourists, whether they are planning their next destination or seeking out the city’s latest happenings.

Through these efforts, Ho Chi Minh City aims to deliver practical value to travelers, making it easier for them to explore everything the city has to offer, from cultural festivals to hidden gems, all at their fingertips.

Creating Memorable First Impressions

The airport experience has been meticulously designed to make a powerful first impression. The vibrant posters lining the walls are a feast for the eyes, capturing the energy and charm of the city. As passengers make their way from the aircraft to immigration, they are greeted by colorful visuals that highlight the city’s blend of tradition and modernity, ensuring that the excitement of the city is felt right from the start.

This is more than just a tourism campaign. It’s an invitation to immerse oneself in the spirit of Ho Chi Minh City, a place where history and progress exist side by side, and where every street offers something new to discover.

Expanding the Initiative: The Future of Tourism in Ho Chi Minh City

 Ho Chi Minh City

The initiative is not limited to just the airport. The vision for the future includes expanding this experience to other key transportation hubs such as metro stations, bus stations, Saigon Railway Station, and even ports and wharfs. This widespread outreach reflects Ho Chi Minh City’s ambition to become an even more accessible and attractive destination for tourists from all over the world.

2025 marks a milestone year for the city, with a series of exciting new developments in the tourism sector. As part of the celebrations for the 50th anniversary of Vietnam’s Reunification Day, the city is set to host a variety of new events, collaborate on innovative tourism products, and strengthen its service offerings. The goal is to attract 8.5 million international visitors and 45 million domestic tourists, generating an impressive VND260 trillion in tourism revenue.

A Year of Tourism Growth

The tourism promotion at Tan Son Nhat International Airport kicks off the city's ambitious efforts for 2025. On January 1, the airport hosted a special ceremony to welcome the first international visitors of the year, with tourists from Japan, the United Kingdom, and France receiving a warm reception. This symbolic gesture set the tone for a year of welcoming tourists with open arms and fostering an environment of hospitality and adventure.

Ho Chi Minh City is ready to showcase its many attractions, from its buzzing street markets to its impressive skyscrapers, historical sites, and thriving nightlife. Through initiatives like the airport promotion, the city is positioning itself as not just a tourist destination, but as a vibrant, living experience that travelers can dive into with every visit.

Whether you’re planning to explore the city’s lively markets, savor its street food, or uncover its rich history, Ho Chi Minh City’s new tourism campaign invites you to embark on a journey where the vibrant energy of the city awaits at every corner. With a wealth of resources now just a QR code away, exploring the “Vibrant Ho Chi Minh City” has never been easier or more exciting.

For more information on upcoming events and festivals in Ho Chi Minh City, be sure to check out the official Vibrant Ho Chi Minh City Facebook page at https://www.facebook.com/visitvibranthochiminhcity.