ghd’s biggest ever product launch shines at The Calyx

Earlier this year, ghd Australia & New Zealand held their largest ever product launch with incredible success at The Calyx, located in the Royal Botanic Garden Sydney.

Providing an immersive experience to showcase the new ghd Duet Style, the event used every element of The Calyx to shine a light on the new hair styling tool.

Set in The Calyx’s unique architecture and floral garden, Aurora Creative Agency collaborated closely with the venue’s team to create an interactive experience. The circular pergola was lit in ghd's signature black and gold brand colours, while tables and seating adorned the same colours for tableware, flowers, and linens.

Water features were placed around the venue and were backlit, creating flowing liquid gold and representing the ‘wet to dry’ functionality of the new styler. On-stage demonstrations were given by celebrity hair stylists, offering tutorials on the new technology and its styling possibilities. Styling bars allowed guests to experience the ghd Duet Style first-hand.

"The event was extraordinary. The teams at Aurora Creative Agency and The Calyx provided an unforgettable experience that ensured guests could experience the ghd Duet Style in the most beautiful setting,” says Rachel Macdonald, Influencer Marketing & Events Executive from ghd Australia and New Zealand.

Guests were treated to a culinary experience by award-winning Laissez-faire Catering. The menu included a pan-roasted barramundi with parsnip puree, baby spinach, and fennel chip, as well as succulent beef tenderloin accompanied by broccolini, potato gratin, and parsnip chip.

Sides included miso-glazed roast cauliflower with spring onions, enoki and shiitake mushrooms in dashi.

Desserts included a mint brûlée caramel crunch, mini torched lemon tart with baked meringue, and a mini chocolate tart with raspberry.

The event saw the attendance over 100 guests and captivated media representatives, influencers, professional stylists and created a buzz among ghd’s key partners.

“The Calyx is the perfect venue for providing a one-of-a-kind product launch. The indoor and outdoor distinctive design and oasis setting creates an experience that leaves a lasting impression on guests. We’re thrilled ghd Australia & New Zealand were able to make the most of the space,” says Melissa Driscoll, Head of Events & Venues at the Botanic Gardens of Sydney.

For more information about The Calyx, please visit: www.botanicgardens.org.au.

* Debbie Bradley debbie@zadroagency.com.au