While Sydney continues to be Australia’s cruise gateway, visitation to other NSW ports is rapidly growing.
Eden experienced its biggest and longest cruise season ever in 2022-23, with 34 cruise ships visiting and bringing more than 50,000 passengers to the Sapphire Coast. The 2023-24 summer cruise season will be even bigger, with 41 cruise ships visiting Eden and bringing a potential $18 million boost for the region's visitor economy.
In line with the NSW Visitor Economy Strategy 2030, Destination NSW works with the cruise sector to develop new opportunities for Sydney and regional NSW.
Opportunities for collaboration are leveraged via Destination NSW's 2023 Gold Executive Partnership with Cruise Lines International Association and a Platinum State Tourism Organisation membership of the Australian Cruise Association.
Destination NSW worked earlier this year with Port Authority NSW to produce a revised Cruise Sydney & NSW – Along the Blue Highway guide, which is used to showcase NSW cruise ports and experiences to cruise lines and stakeholders.
The development and distribution of cruise shore excursions, including tours and visitor attractions, is also supported to increase visitor economy outcomes from visiting cruise ships. This includes workshops and resources through the NSW First Program and familiarisation visits for cruise ground handlers.
View our NSW First 'Quick Tips for Creating Cruise Shore Experiences' guide here.
Photos and videos highlighting onshore experiences at all nine NSW ports are available on the Destination NSW Content Library. The content can be used to promote cruising in NSW to both domestic and international audiences across all marketing channels.
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