Mr Chokshi and Destination NSW Business Development Manager India Pooja Razdan accompanied buyers to Sydney for the Focus on India trade event.
Destination NSW CEO Steve Cox said he was delighted to have a professional of Samar’s calibre joining Destination NSW to help turbocharge the growth of the Indian market to NSW.
“Samar's track record in promoting Australia as a destination in India is outstanding – as are his relationships with stakeholders right across the Indian travel and tourism sector," Mr Cox said.
“His appointment and strategic partnerships to grow airline capacity and open new markets underscore the importance of India to NSW and our commitment to ensuring Sydney and NSW are well positioned for success.”
Mr Chokshi said he was excited to promote NSW and Sydney to potential travellers in India.
“NSW and Sydney have such a rich diversity of experiences and landscapes that are highly appealing to Indian nationals and prospective visitors to Australia. Sydney and surrounds plus the many stunning regions will be a key focus for our Sydney-Plus strategy in India,” Mr Chokshi said.
“It’s an honour to lead marketing and promotional activities for NSW in India and to identify new and growing opportunities to profile this beautiful state.'
*Source: Destination NSW
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