Destination British Columbia | Indescribable Campaign

Destination British Columbia has launched a new campaign aimed at promoting tourism throughout British Columbia in the spring. 

The Indescribable campaign aims to drive seasonal dispersion by encouraging visitors to explore the province beyond the popular summer and winter months.

The campaign targets US visitors from California and Washington and will highlight experiences that align with this demographic's key motivators. 

Running from March 1, 2023, to May 24, 2023, the campaign will showcase unique experiences and itineraries that can be hard to describe and invites visitors to experience it for themselves.

Learn more

*Source: Destination Canada