Accor will offer free Internet access in all its hotel
brands and properties in Asia-Pacific by the end of the year.
The move comes in response to the Accor Asia Pacific
Business Traveller Survey 2012, which found that free Internet connectivity had
become a key influencer on business travellers' choice of hotel—with 49 per
cent of respondents rating it among the most important factors.
Respondents from Hong Kong, Malaysia, Singapore
and Thailand
all rated free Internet as the primary factor affecting their choice of
accommodation.
Although priorities among other markets deviate – with
travellers from Australia and New Zealand prizing location, those from China
prizing loyalty rewards, and those from India valuing price point – the
decision-tipping clout that free Internet has suddenly accrued has prompted a
swift reaction from Accor, especially since it did not even figure in last
year’s report.
Accor China |
Internet usage charges will not be completely abolished,
however. Guests will be able to download emails and browse the web, but
activities requiring extensive bandwidth – such as watching
movies online – will incur a fee.
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