Destination NSW and Singapore Airlines ‘Family Playtime’ Campaign

Destination NSW has partnered with Singapore Airlines as part of the annual ‘Family Playtime’ campaign to encourage early bookings to Sydney and the surrounding areas of Blue Mountains, Hunter Valley, South Coast and Port Stephens.

‘Family Playtime’ will launch mid-August and will be promoted at the NATAS Consumer Travel Fair (24-26 August 2012) in Singapore.

The campaign will target families and will feature print and online elements. In addition a 6-page ‘Sydney Family Playtime’ brochure will be produced specifically for NATAS featuring travel itineraries, travel packages, exclusive offers and discounts on accommodation, tours and attractions available to those who attend the travel show.

The campaign aims to position Singapore Airlines as a family friendly carrier due to their inflight entertainment and services and Sydney and surrounding regions as a family friendly destination.