Publicity for Vivid Sydney 2012

Vivid Sydney

Destination NSW has commenced its marketing campaign for Vivid Sydney with a 24-page Your Guide to Vivid Sydney published in various metropolitan newspapers, as well as The New Zealand Herald..

The campaign to promote Vivid will include print advertising in publications such as The Sydney Morning Herald, The Daily Telegraph, mX, Australian Financial Review and TimeOut. There will be a comprehensive search and social campaign including Facebook and Twitter sites. The vividsydney.com website was launched in March.

Destination NSW has also produced a Vivid toolkit for accommodation providers and other tourism businesses. Digital banners and other artwork are available to help businesses attract customers for the event. The toolkit can be downloaded here.

Vivid Sydney

Vivid Sydney runs from 25 May to 11 June. The event was developed by Destination NSW and is back for its fourth year. It is a signature event on the NSW Events Calendar.

For more information about Vivid Sydney 2012 read this article in The Holiday and Travel Magazine posted on March 21, 2012 Vivid Sydney 2012 Lights up ...