Laguna Phuket resort complex |
Amway has rewarded 15,000 of its people with an incentive seminar
in Phuket, which ended on 14 May 2012 with the 21st and final gala dinner at
the Laguna Phuket resort complex. The visit by this large number of people from
China
has raised the destination’s profile among Chinese travel firms and travellers. last year Amway sent ist people from China to Sydney and the Hunter Valley in Australi for
Aaishah Bohari, director of sales & marketing, Angsana
Laguna Phuket, said that the resort was expecting a surge in Chinese guests
during the upcoming Chinese New Year season. “Because of the Amway China
incentive, we have been getting a lot of calls from Chinese travel agencies
that do not usually work with us. Many of these agencies have locked in room
allotments for the festive season next year,” she said.
Michelle Ko, corporate and MICE manager of East Shanghai
International Travel Service, which handles all travel procurement for Amway China’s incentive movements, said: “Amway China’s
incentive in Phuket has been widely reported by Chinese media, and many Chinese
companies are following the developments closely. These companies want to see how well Phuket copes with such
a huge event, to help them decide if they should bring their own events here in
the future.”
Angsana Laguna Phuket |
Meanwhile, Laguna Phuket intends to showcase the Amway China
incentive as a marketing tool in its promotions in China, said the resort’s assistant
vice-president of destination marketing, Debbie Dionysius.
Angsana Laguna Phuket will also continue investing in
Mandarin lessons for local staff engaged in frontline positions, an extension
of the courses that the resort put its staff through in anticipation of the
Amway China event.
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