Los Angeles, Rome, Berlin, Beijing and Moscow and 32cities from around the world have come together to form a new global tourism alliance, called the World Tourism Cities Federation (WTCF). This ia a non-profit, non-governmental organisation and is the fourth largest tourism coalition globally after UNWTO, WTTC and PATA. Headquartered in Beijing, WTCF is also the first-ever global tourism body to be based in China.
WTCF’s aims to facilitate cross-city dialogue and share research, including statistics and the latest trends, to support strategic tourism development. They also plan to stage exhibitions to showcase the landscape, culture and history of individual cities.
Funding for activities will come from a combination of membership fees, public and corporate donations, as well as government subsidies.
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| World Tourism Cities Federation |
According to Chinese news reports, WTCF is in negotiations with additional cities, including New York and Nairobi, to join the alliance. WTCF hopes to grow its membership to 100 cities within the next three years.
Martin Craigs, CEO of PATA, has been invited to speak at WTCF’s first symposium, which is scheduled to take place in Beijing on June 25.
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