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| New International Cruise Terminal |
The Singapore Tourism Board (STB) is strongly supporting the
promotion of cruise programs originating from Singapore,
such as Costa Victoria’s
upcoming Singapore-Dubai sailing. It is doing this to increase inbound tourism
from countries like India.
F
Tour operators from India
say that 24 per cent of Indians headed to Singapore also embark on cruises
from the destination.
The STB is keen to take advantage of this trend and will market
cruise options out of Singapore
to Indian tourists. G. B. Srithar, area director – South Asia Marketing
(Mumbai) for STB, said that the initiative would be linked to the NTO’s ‘Singapore – 'The
holiday you take home with you' campaign targeted at Indians.
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| “The holiday you take home with you” |
"Singapore
continues to evolve and one upcoming addition is the opening of its
International Cruise Terminal in the 2nd quarter of 2012. The terminal will double Singapore's
berthing capacity and enable it to cater to some of the largest cruise ships in
the world. The facility will turn Singapore into a major hub for
cruises," he said.
Veneeta Rawat, director, Amazing Vacations Mumbai said:
“Promotional efforts by STB through campaigns with travel consultants will help
cover a larger segment of the market. Since cruises are very popular with our
clients, more options will elicit greater interest.”
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| Costa Victori |
The 1,928-pax Costa Victoria
is scheduled to sail from Singapore
to Dubai this
November. Both cities are popular shopping havens for Indian leisure
travellers.
Thomas Cook India
and Mercury Travels Mumbai have been appointed to sell this cruise, while Lotus
Destinations, Costa Cruises' GSA in India, has been tasked with
promotional duties.
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