Indians are known to travel year round and it is no surprise
that the most visited destination by Indians is a 365-day holiday spot like no
other – Thailand.
For the calendar year 2011, the Tourism Authority of
Thailand has revealed that a record number of 917,832 Indians travelled to Thailand in
comparison to 791,185 in 2010, making it the number one destination for Indians
with a growth rate in excess of 16% in 2011. In 2012, this growth is continuing
with 210,722 Indians visiting Thailand
from January to March, representing an increase of 1.64% over the same period
in 2011.
With its wide range of “value for money” offerings that
include leisure sports, fine dining, adventure services, wellness and quality
hotels and resorts, Thailand
has been consistently increasing in popularity among Indians from all parts of
the country. Travel agents, tour operators and even niche segment travel trade
members have actively been working with the Tourism Authority of Thailand in
launching new packages that encourage first-time and repeat travelers. Packages
that included destinations such as Pattaya and Phuket have now been further
enhanced to include new beach destinations such as Ko Samui, Hua Hin and Krabi.
Mountainous regions of Chiang Mai and Chiang Rai have also become attractive
for the corporate sector in addition to adventure seekers.
Mr. Sethaphan Buddhani |
Commenting on the remarkable growth, Mr. Sethaphan Buddhani,
Director for Tourism Authority of Thailand (TAT) Mumbai said, “We are delighted
to have welcomed so many Indians to our nation and look forward to welcoming
even more during 2012. We have achieved this consistent growth due to our
result-oriented marketing strategies that are matched with performance
indicators. We are also grateful to the Indian travel trade fraternity which
has been actively supporting our initiatives through joint promotions that
showcase Amazing Thailand as a value-for-money destination.”
Mr. Buddhani further elaborated, ”We realized the need to
tap niche segments as the Indian market has matured over a period of time. As a
result, we now tap niche segments such as golf, luxury holidays, weddings,
medical, and Bollywood tourism.”
Commenting on TAT’s success strategy, Mr. Buddhani stated
that the Tourism Authority of Thailand focused on educating travel agents, tour
operators, wedding planners and media on new and exotic destinations in Thailand
through ground-based marketing activities that include workshops, seminars and
educational tours. Augmented by exhibitions, joint promotions and mass
communication through a wide range of media that include outdoor, print,
electronic and online, the Tourism Authority of Thailand has been able to
effectively position Thailand as a ‘Value for Money’ destination.
For further information please contact:
Sonalee Vaz, Tourism Authority of Thailand, Mumbai Marketing &
Public Relations Office
C/o Charson Advisory Services Pvt Ltd, 1104, Arcadia, 11th Floor, NCPA
MARG
Nariman Point, Mumbai 400021
Tel: 022 – 6517 2273, Fax: 022 – 2282 8835 Email: thailand@charsonadvisory.com
Tel: 022 – 6517 2273, Fax: 022 – 2282 8835 Email: thailand@charsonadvisory.com
Thailand |
Contact Information:
International Public Relations Division, Tourism Authority
of Thailand, 1600 New Petchaburi Road, Makkasan, Ratchathevi, Bangkok 10400, Thailand
Tel: 66 (0) 2250 5500 ext.4545-4548 Fax: 66 (0) 2253 7419
Email: prdiv3@tat.or.th
Tel: 66 (0) 2250 5500 ext.4545-4548 Fax: 66 (0) 2253 7419
Email: prdiv3@tat.or.th
For the latest updates, please visit
www.TATnews.org
www.TATnews.org
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