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Monday, 17 March 2025

Empowering Small Businesses: WTTC Launches 'Together in Travel'

A New Era for SMEs in Global Travel

The World Travel & Tourism Council (WTTC) has unveiled a pioneering initiative, Together in Travel, designed to support and uplift small to medium enterprises (SMEs) across the global travel industry. With Andrea Grisdale, Founder and CEO of IC Bellagio, appointed as Vice Chair, the initiative aims to create a more inclusive, resilient, and sustainable travel ecosystem.

A Vision for Transformation

Together in Travel is set to provide SMEs with essential tools and resources to thrive in an increasingly competitive and evolving market. The program offers access to global markets and investment opportunities, specialized training programs, digital transformation tools, and frameworks for sustainable business practices. By addressing key challenges faced by small businesses, this initiative seeks to foster innovation and long-term growth within the travel sector.

Industry Leaders Unite for Impact

WTTC President & CEO Julia Simpson emphasized the importance of this initiative, stating that small businesses form the backbone of the travel and tourism industry. Under Andrea Grisdale's leadership, the program aims to equip SMEs with the knowledge and opportunities necessary to succeed in a rapidly changing landscape.

Matthew Upchurch, Vice Chair and CEO of Virtuoso, echoed this sentiment, highlighting the transformative potential of Together in Travel. With the backing of leading industry partners, the initiative is poised to create lasting, positive change for small businesses worldwide.

A Collaborative Effort

The founding partners of Together in Travel represent some of the most influential names in the travel and hospitality industry, including:

Abercrombie & Kent Group
Accor
Diriyah Gate
FINN Partners
Hilton
Intrepid
Microsoft
MSC Cruises
OMRAN
Red Carnation Hotels
Trip.com Group
VFS Global
Virtuoso

Each partner brings unique expertise to the table, from luxury travel and destination development to cutting-edge technology and marketing communications. This diverse collaboration underscores the industry’s commitment to fostering a more sustainable and innovative future for SMEs.

A Future Built on Sustainability and Growth

Andrea Grisdale expressed her enthusiasm for the initiative, noting that Together in Travel is a unique opportunity to empower small and medium-sized enterprises by providing them with the tools and support they need to thrive. By embracing inclusivity, resilience, and sustainability, the initiative will help shape the future of global travel and tourism.

As the travel industry continues to evolve, Together in Travel represents a significant step toward strengthening the foundations of the sector and ensuring long-term success for small businesses worldwide.

For more information on the Together in Travel initiative, visit www.wttc.org.