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| ATM 2025 |
As the global events industry is set to surpass $2.5 trillion by 2035, the 2025 Arabian Travel Market (ATM) is set to unveil a significant addition to its offerings: the IBTM@ATM zone. Debuting in Dubai at the Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025, IBTM@ATM will offer a dedicated space designed to unlock strategic connections and insights for professionals in the growing business events sector. As demand for business travel and events continues to surge, IBTM@ATM will create an essential platform for industry leaders to collaborate, innovate, and engage with new market opportunities.
A Thriving Sector with Immense Growth Potential
According to Allied Market Research, the global events industry is poised for impressive growth, with a projected compound annual growth rate (CAGR) of 6.8% from 2024 to 2035. The value of the sector is on track to exceed $2.5 trillion in the coming decade, underscoring its significance in the global economy. At the heart of this growth is the demand for face-to-face business interactions, such as conferences, trade shows, and exhibitions, which continue to play a vital role in generating revenue and fostering connections.
IBTM@ATM has been created to respond to this rapid growth and the increasing demand from ATM visitors, with more than 7,000 attendees, 1,500 buyers, and 400 exhibitors expressing interest in the business events sector at last year’s show. This year, IBTM@ATM will provide a space where suppliers and buyers can engage in high-impact networking sessions, data-driven insights, and dynamic business exchange opportunities.
The Business Events Stage: A Hub for Knowledge Exchange
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| ATM 2025 |
Additionally, the Business Events Stage will delve into critical topics such as Demystifying Technology in Events - The Human Connection vs AI, offering insights into the evolving role of technology in the events industry and its impact on human interaction.
A Hub for Innovation and Strategic Partnerships
IBTM@ATM will bring together a diverse range of stakeholders, from meeting planners and conference organisers to incentive buyers, destination management companies (DMCs), and event technology providers. This diverse representation ensures that all aspects of the business events sector will be covered, from innovative venues and hotels to the latest in transport solutions and conference facilities.
As Danielle Curtis, Exhibition Director for Arabian Travel Market, explains, “Through IBTM@ATM, we aim to strengthen our commitment to adding value to our exhibitors and attendees. We are creating a dynamic community where suppliers and buyers can engage in meaningful networking and business exchange sessions, helping to unlock new opportunities for long-term growth.”
Dubai: The Perfect Destination for Business Events
Dubai has firmly established itself as a global hub for business events, aligning with the city’s strategic goals under the Dubai Economic Agenda. In 2023, the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment in Dubai grew by an impressive 25%, further cementing the city’s position as a leading destination for business events. With its state-of-the-art facilities, world-class infrastructure, and strategic location, Dubai is the ideal venue to host IBTM@ATM and continue its legacy as a global leader in the MICE sector.
High-Value Networking and Hosted Buyer Programme
In addition to its dynamic exhibition and conference programme, IBTM@ATM will offer an exclusive Hosted Buyer Programme, bringing together 50 hosted and 10 association buyers. This exclusive group of senior-level buyers will have the opportunity to engage in high-value meetings and strategic business connections, further enhancing the value of the event for both suppliers and buyers.
An Expanding Ecosystem for Business Events
The introduction of IBTM@ATM at ATM 2025 marks a significant milestone for the business events sector, adding to the array of networking and knowledge-sharing opportunities available at the event. As the global events industry continues to evolve, IBTM@ATM will play a key role in fostering trade, collaboration, and innovation across the sector. With its strategic location in Dubai and a robust programme of sessions and networking opportunities, IBTM@ATM is set to become a vital hub for the business events community.
Join Us at IBTM@ATM 2025
With the business events sector experiencing rapid growth, IBTM@ATM provides a unique opportunity to connect with industry leaders, discover the latest trends, and explore new opportunities in the global events market. Don’t miss out on this exciting new addition to the Arabian Travel Market.
Event Details:
- Date: 28 April - 1 May 2025
- Location: Dubai World Trade Centre, Dubai, United Arab Emirates
- For More Information: Visit Arabian Travel Market 2025
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