Experience Aotearoa New Zealand in Minecraft: The Ultimate Virtual Adventure

Minecraft

In an exciting new partnership, New Zealand has teamed up with Warner Bros. Pictures and Mojang Studios to create a world-first destination downloadable content (DLC) for the beloved video game Minecraft. This collaboration invites players worldwide to explore New Zealand's stunning landscapes, rich culture, and thrilling activities—all from the comfort of their gaming console. The release comes just ahead of the highly anticipated Minecraft Movie, filmed in New Zealand, which is set to hit cinemas in April 2025.

A Virtual Journey Across New Zealand

The Aotearoa New Zealand DLC for Minecraft offers players the chance to immerse themselves in the country’s natural wonders and cultural treasures. From paddling a traditional waka (canoe) in Abel Tasman to exploring the magical glowworm caves in Waitomo, players can embark on virtual adventures that reflect the essence of New Zealand. Other iconic locations featured in the game include the breathtaking Tekapo, the wildlife-rich Kapiti Island, and the tranquil waters of Doubtful Sound in Fiordland.

This experience isn't just about exploring landscapes—it's about diving into the heart of New Zealand's Māori culture. The DLC includes opportunities to interact with taonga pūoro (traditional Māori musical instruments), discover ancient customs, and learn about the native wildlife that calls the country home.

From Virtual to Reality: Craft Your Real-Life Adventure

Minecraft

Tourism New Zealand hopes the DLC will inspire players to turn their virtual adventures into real-world travels. Through the official 100% Pure Minecraft Itinerary, players can plan their own trips to New Zealand, crafting experiences that reflect their favourite moments in the game. Whether it’s kayaking in the crystal-clear waters of Abel Tasman or stargazing under the dark skies of Tekapo, this unique initiative allows Minecraft players to make their travel dreams a reality.

Connecting with Millions of Minecraft Fans Worldwide

With over 300 million copies sold, Minecraft is the best-selling video game of all time. This collaboration allows Tourism New Zealand to engage with a massive global audience—70% of which is within the key demographics for New Zealand’s tourism sector. By integrating travel experiences into the game, New Zealand is uniquely positioned to inspire millions of players to visit and explore its incredible destinations.

A Cinematic Experience in New Zealand

Minecraft

The DLC launch coincides with the release of the Minecraft Movie, a feature film starring Jason Momoa and Jack Black. Filmed locally in New Zealand, the movie captures the essence of the country’s natural beauty and vibrant culture. The creative team behind the film expressed their excitement about the collaboration, with Torfi Frans Ólafsson, Senior Creative Director of Minecraft, noting how the team was captivated by New Zealand’s landscapes during production. Many of the film’s cast and crew are already planning their return to New Zealand as tourists, drawn back by its incomparable beauty and adventure opportunities.

A Partnership Built on Creativity and Curiosity

This innovative project has been made possible through the New Zealand Screen Production Rebate (NZSPR), which supports global productions in New Zealand. The collaboration extends beyond the film, as it also promotes New Zealand as a top travel destination for Minecraft players, showcasing the country as a place of creativity, adventure, and cultural richness.

Join the Adventure

Minecraft players around the world can download the Aotearoa New Zealand DLC for free from the Minecraft Marketplace. Whether you’re a seasoned player or new to the game, this is your chance to explore New Zealand like never before. To start your virtual journey, visit Minecraft Marketplace.

For more information on the Aotearoa New Zealand DLC, the official Minecraft itinerary, and all the experiences you can have in New Zealand, visit www.newzealand.com/AMinecraftMovie.

Get a sneak peek of the DLC and watch the trailer here: Aotearoa New Zealand DLC Trailer.