Vietnam Takes a Stand: Campaign to Curb the Illegal Ivory Trade Among Tourists

Elephant in Vietnam

Vietnam is stepping up its efforts to combat the illegal ivory trade with a nationwide campaign aimed at educating international tourists about the severe consequences of ivory purchases. In partnership with WWF, the Vietnamese government has launched this initiative to raise awareness about the illegality of ivory trading, especially among visitors who may unknowingly contribute to the ongoing crisis.

Vietnam has been ranked as the world’s largest hub for ivory seizures since 2018, cementing its role as a critical transit point in the illegal wildlife trade. In 2023 and 2024 alone, authorities seized over eight tonnes of ivory in consecutive cases, highlighting the persistent threat of illegal ivory entering the country. Despite the elephant species being protected under the highest levels of international law, the illicit trade continues to thrive, with elephants being one of the most targeted animals in the world.

The new campaign, spearheaded by the Vietnam Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) Management Authority, seeks to directly address the issue by targeting major tourist hubs, including popular airports and major cities like Hanoi, Ho Chi Minh City, Nha Trang, and Da Nang. Through a series of visuals and posters displayed in these areas, the campaign aims to educate tourists on the legal ramifications of buying ivory and to remind them of the critical role they play in curbing this illegal trade.

Tourism has long been a significant part of the problem, with some destinations still selling wildlife products, including ivory, to visitors. Many tourists are unaware that purchasing ivory is illegal in Vietnam, often assuming it is allowed due to its cultural presence. With the post-pandemic tourism recovery, the campaign’s focus is to engage international tourists, businesses, and local communities in spreading awareness and preventing ivory sales.

The campaign also emphasizes joint efforts to protect elephants both within Vietnam and globally. It aims to not only raise awareness but also foster community involvement through workshops and educational events. By highlighting the consequences of the ivory trade and encouraging responsible tourism, Vietnam hopes to create a lasting impact in the fight to protect elephants and other endangered species from exploitation.

As the tourism industry recovers, the urgency of educating visitors has never been greater. Vietnam's commitment to curbing the illegal ivory trade sends a strong message about the power of sustainable travel and the collective responsibility of all to preserve the natural world.

Web: https://vietnamtourism.gov.vn/en