Closer Than You Think: Southern Highlands Unveils a Bold New Tourism Campaign

Closer Than You Think

The Southern Highlands has long been a place of quiet beauty, where rolling hills, misty mornings, and historic villages create an atmosphere unlike anywhere else. Now, for the first time in four years, Destination Southern Highlands has launched a new tourism campaign video, aptly titled “Closer Than You Think”. The initiative aims to reintroduce this stunning region to Sydney and Canberra travelers, reminding them that an extraordinary escape is just a short drive away.

Beyond the Weekend Getaway

While the Southern Highlands is well-known for its picturesque winter landscapes and vibrant spring gardens, the new campaign showcases a region that offers something special every day of the year. From secluded waterfalls with crystal-clear waters to national parks filled with hidden trails, nature lovers will find an abundance of places to explore. Wine enthusiasts can indulge in tastings at over a dozen cellar doors, featuring award-winning cool-climate wines and artisan gins. Unique experiences such as truffle hunting, beekeeping workshops, and platypus conservation efforts add depth to any visit.

The campaign also highlights the region’s cultural richness, from the refined elegance of high tea in Bowral to the warm, local charm of cricket matches in historic townships. Whether it’s an artist’s studio, a boutique distillery, or a farm dedicated to sustainable practices, every corner of the Highlands tells a story waiting to be discovered.

A Cinematic Invitation to Explore

The “Closer Than You Think” campaign video is the result of a visionary collaboration between Destination Southern Highlands, Sydney-based experiential agency BBR Group Australia, Destination New South Wales, and Wingecarribee Shire Council. Unlike traditional tourism videos that focus on individual attractions, this production takes a different approach. Instead of highlighting specific wineries or restaurants, it weaves together the essence of the Highlands through breathtaking visuals—sunlit vineyards, misty trails, and horse silhouettes at dawn.

Premiered at an exclusive media event for some of Australia’s top publishers and editors, the video creates an emotional connection with its audience. It captures the Highlands’ spirit without words, allowing viewers to imagine themselves within its scenic embrace.

A Community That Welcomes You

More than just a beautiful destination, the Southern Highlands is home to a community that defines its character. Generations of families, passionate artisans, and innovative farmers contribute to an environment rich with tradition and forward-thinking sustainability. The campaign reflects this authenticity, showcasing people who have chosen to build their lives here, drawn by the region’s natural beauty and peaceful rhythm.

Plan Your Journey

“Closer Than You Think” is more than a tourism campaign—it is an invitation to rediscover a region that continues to evolve while staying true to its roots. Whether it’s your first visit or a long-overdue return, the Southern Highlands offers a timeless escape, effortlessly blending nature, culture, and community.

To watch the campaign video and start planning your trip, visit www.visitsouthernhighlands.com.au.