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Victoria’s tourism sector was in the spotlight as the 2024 Victorian Tourism Awards unfolded last night, showcasing the state's most innovative and impactful tourism operators. The glittering ceremony not only acknowledged outstanding achievements across the industry but also inducted two remarkable operators into the prestigious Hall of Fame.
Healesville Sanctuary earned high praise for its dedication to Aboriginal and Torres Strait Islander Tourism Experiences, while Urban Camp Melbourne took home Hall of Fame honours in the 3-3.5 Star Accommodation category. These recognitions are a testament to the state's unwavering commitment to fostering exceptional visitor experiences, cultural immersion, and innovation in tourism.
A New Era for Victoria's Event Calendar
In a dynamic turn of events, the Victoria Tourism Industry Council (VTIC), alongside its partners, announced an exciting new addition to next year’s awards: the Hallmark Events Award. This category will celebrate the signature events that have solidified Victoria's status as Australia’s event capital, recognising those that bring global influence and shape the state’s world-renowned event calendar. This forward-thinking category aims to highlight the economic, cultural, and international importance of these events, marking a new chapter in Victoria’s tourism story.
Iconic Events Honoured for Their Lasting Impact
As part of the new focus on Victoria’s events, two monumental occasions received special recognition for their outstanding contributions to the state's economy and international reputation. The Australian Open and Formula 1 Australian Grand Prix were awarded the inaugural Hallmark Events Icon Award. These events not only brought optimism and renewal following the COVID lockdowns but also reinforced Victoria's role as a leading global events destination. Their enduring economic and cultural significance sets the stage for the future of tourism and major events in the region.
Gold Awards Shine on Melbourne's Icons
The awards also celebrated Melbourne Zoo, which garnered Gold for Major Tourist Attractions for the second consecutive year, underscoring its popularity with over 1.3 million visitors annually. Melbourne Convention and Exhibition Centre also claimed Gold in the Business Events Venues category, solidifying its status as Australia’s largest and most prestigious venue for global conferences and exhibitions.
In an impressive display of cultural innovation, Lightscape Melbourne captured the Major Festivals & Events award. The stunning illuminated winter trail through Melbourne’s Royal Botanic Gardens drew an impressive 234,000 visitors, cementing the city’s place as a year-round events hub.
Celebrating Accessibility and Innovation in Tourism
The Sovereign Hill Museums Association also earned Excellence in Accessible Tourism, a category that continues to gain prominence as tourism becomes more inclusive and accessible for all. This marks the second year in a row that this vital category has been recognised on a national level, highlighting the state’s commitment to accessibility and inclusion in tourism experiences.
VTIC Chief Executive Felicia Mariani Reflects on Victoria’s Global Standing
Felicia Mariani, VTIC Chief Executive, shared her enthusiasm for the record-breaking achievements within the industry, acknowledging the essential role tourism plays in the state’s economic and social fabric.
“Last night, nearly 1,000 industry leaders gathered to celebrate Victoria’s greatest tourism achievements,” Mariani said. “We extend our warm congratulations to all of our winners and finalists who have set the benchmark for excellence. These awards highlight the vibrancy of Victoria’s tourism sector and its ongoing contribution to the visitor economy.”
Mariani’s remarks underscored the significance of this year’s event, with the addition of the Hallmark Events Award and Icon Awards demonstrating Victoria’s unshakeable position as a premier global destination.
A Night to Remember for the Minister for Tourism
In attendance was Steve Dimopoulos, Minister for Tourism, Sport, and Major Events, who acknowledged the achievements of the state’s tourism industry.
“It was an honour to celebrate the outstanding tourism businesses that make Victoria a world-leading travel destination for both Australians and international visitors,” Minister Dimopoulos said, praising the sector for its resilience and continued growth.
Looking Ahead: The Australian Tourism Awards in 2025
This year, the awards featured 97 finalists across 27 categories, with the Gold Award winners now advancing to compete at the Australian Tourism Awards in Adelaide on March 21, 2025. The Victorian Tourism Awards not only showcase the best in local tourism but also serve as a launchpad for Australian operators to shine on the national stage.
For a full list of winners and further details, visit the Victoria Tourism Industry Council’s website.
The Future of Victorian Tourism: Excellence, Innovation, and Celebration
The 2024 Victorian Tourism Awards marked a landmark moment in the state’s tourism history, celebrating sustained excellence, innovation, and cultural connection. With the introduction of the Hallmark Events Award and the recognition of iconic global events, Victoria’s tourism industry is positioned for an exciting future. The state continues to evolve as a world-class destination, where visitors can experience a unique blend of natural beauty, cultural heritage, and cutting-edge tourism experiences. As Victoria steps confidently into 2025, it remains firmly at the forefront of global tourism and events.
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